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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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Why edge cases matter in marketing strategy

Martech

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Marketing is a percentage game, after all.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. As companies start to realize the cost-effective strategies for 1099 employees, and see the value of varied voices and talents, this segment of the economy is only going to grow. 2010 set the tone for the #gigeconomy. 2010 was more competitive.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Let’s start with the reasons for introducing ABM first.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.