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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. Unfortunately—and this is where it gets tricky—interest does not necessarily equate to sales readiness.

Marketing Qualified Leads 136
Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136
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