KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. Thought leadership marketing is the art of positioning your company as a leader in its field. Brand really matters,” remarks Alicia Tillman, SAP’s chief marketing officer. “It

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

NOVEMBER 6, 2013

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120