Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. But that’s not the market I am talking about. It’s really difficult to find the gaps.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

AUGUST 24, 2012

Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. Sure, we business marketers want to know where to invest our precious dollars. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business?

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80