| | 2010 + Marketing + Marketing Automation + Marketo | 158 articles |
| Page 1 of 2 | Previous | Next | CUSTOMER EXPERIENCE MATRIX DECEMBER 20, 2012 Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. | LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. Marketing has none. | | | | | | | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Aberdeen Group has published many studies related to marketing automation. Here's a bunch. Statistics include: • 16.5% | CUSTOMER EXPERIENCE MATRIX NOVEMBER 17, 2010 Why Put Another $25 Million Into Marketo? So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. they needed a solid product and good marketing as well. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Certainly Marketo could be acquired by one of those companies but I don't think the price would be high enough to make the VCs happy. lost track." | CUSTOMER EXPERIENCE MATRIX NOVEMBER 16, 2011 Marketo Raises Another $50 Million: Where Does the Money Go? Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. Remember that Marketo said it has $70 million cash on hand? | CUSTOMER EXPERIENCE MATRIX NOVEMBER 19, 2010 More on Marketo Financials: Despite Past Losses, Prospects Are Bright Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010. Some competitors have also said that Marketo's reported client counts are cumulative new clients, without reductions for attrition. | | | | | | | | | -
THE POINT | THURSDAY, OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Email? MORE >> -
LEADSLOTH | TUESDAY, DECEMBER 14, 2010 Why I’ve Joined Marketo Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. MORE >> -
LEADSLOTH | THURSDAY, AUGUST 26, 2010 Social Media & Marketing Automation This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? In my opinion, this is a no-brainer: every Marketing Automation system should offer this. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010 Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August. This enterprise market is probably going to evolve into something distinct from traditional “ marketing automation”. MORE >> -
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010 Marketing Automation Acceleration service launched John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. from DemandGenReport white paper ‘Don’t Buy Marketing Automation and Let It Collect Dust. But marketing automation software customers are realizing that tools alone do not address the high-quality leads problem. About Find New Customers LLC. MORE >>
- 150+ Questions for Your Marketing Automation RFP CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 16, 2010
- Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 3, 2010
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Another Estimate of B2B Marketing Automation Revenue CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Marketing Automation Industry Growth FATHOM | WEDNESDAY, MAY 8, 2013
- Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012 CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 31, 2012
- Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1) CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 27, 2010
- Marketo’s new Definitive Guide to Lead Scoring FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
- Lead Scoring Best Practices MARKETING FINGER | MONDAY, JUNE 14, 2010
- Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 1, 2012
- Can PR Firms Find Gold in Marketing Automation Services? WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
- Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- B2B Marketing: Where does the Funnel begin? LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
- Fractional Response Attribution is Worse Than Nothing CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 15, 2010
- Marketing Automation Venture Funding: Profitable or Profligate? FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- The Fearless Competitor introduces you to Marketing Automation service FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Marketing Automation Software Gains Steam B2B LEAD BLOG | WEDNESDAY, OCTOBER 27, 2010
- Webinar and White Paper on Marketing Measurement CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 22, 2010
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
- Congrats to Marketing Automation companies for a great quarter! FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011
- 7 Ways to Generate More Sales Revenue with Marketing Automation MODERN B2B MARKETING | MONDAY, DECEMBER 20, 2010
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Marketing Agility and Marketing Automation MODERN B2B MARKETING | TUESDAY, DECEMBER 14, 2010
- B2B Marketing Automation gathers steam GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 11, 2010
- The Risky Business of Exclusive Reselling ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
- Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- 5 Secrets to Marketing Automation Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
- If Lead Nurturing is the Question, is Software the Answer? THE POINT | TUESDAY, MAY 18, 2010
- Does your Marketo Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Lessons Learned: A Reflection on Marketing Automation MODERN B2B MARKETING | SUNDAY, JUNE 20, 2010
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- 5 Strategies that Fuel the Sales and Marketing Machine MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
- Kwanzoo Builds Content for Cross-Channel Marketing CUSTOMER EXPERIENCE MATRIX | SUNDAY, MARCH 25, 2012
- Marketo 2010 User Summit Focuses on Revenue Performance Management MODERN B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
- Why’s that Ferrari collecting dust? FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Right On Interactive Offers Lifecycle Reporting CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- The Best B2B Marketing Ideas of 2010 DELICIOUS B2BMARKETING | MONDAY, DECEMBER 20, 2010
- Manticore VII Marketing Automation and Lead Generation Released WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- The Best B2B Marketing Ideas of 2010 FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
- A Simple Technique for Reducing Bounces & Unsubscribes THE POINT | THURSDAY, APRIL 8, 2010
- 10 Helpful B2B Lead Scoring Resources INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 9, 2010
- Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth MODERN B2B MARKETING | FRIDAY, AUGUST 13, 2010
- 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using) MODERN B2B MARKETING | MONDAY, APRIL 5, 2010
- Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness? SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010
- 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 8, 2010
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Marketing Automation for the Inbound Challenged-Part 3: Vendors I B2B IDEAS @ WORK | WEDNESDAY, MAY 19, 2010
- Software Tools for Inbound Marketing CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010
- The Mi6 Tweekly: Week of July 19, 2010 MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
- Making B2B marketing personalization personal B2BMARKETINGSMARTS | WEDNESDAY, MAY 19, 2010
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- 5 Free B2B Marketing Tools MODERN B2B MARKETING | MONDAY, MAY 24, 2010
- Help! I’m New To Marketing Automation – Where Do I Start? MODERN B2B MARKETING | THURSDAY, JULY 8, 2010
- B2Bs should get Serious about Social CONNECT THE DOCS | MONDAY, APRIL 26, 2010
- Thought Leader Interview with Debbie Qaqish MODERN B2B MARKETING | MONDAY, OCTOBER 11, 2010
- Genoo Aims to Shake Up Marketing Automation Market WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- Inbound Marketing is the future, but are you ready? FEARLESS COMPETITOR | SATURDAY, FEBRUARY 6, 2010
- The Rise of Content in B2B Marketing CONNECT THE DOCS | WEDNESDAY, APRIL 21, 2010
- Is Lead Nurturing Possible Without Lots of Content? MODERN B2B MARKETING | TUESDAY, OCTOBER 26, 2010
- Content Takes Center Stage CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010
- Marketo’s Secret Sauce (for Lead Generation) and a great guest for March FEARLESS COMPETITOR | TUESDAY, FEBRUARY 16, 2010
- Book Review: eMarketing Strategies for the Complex Sale WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
- A Brief History of Marketing THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
- 5 Ways to Integrate Sales and Marketing FEARLESS COMPETITOR | MONDAY, JUNE 21, 2010
- B2B Marketing Predictions: Six Things That Won't Happen In 2011. B2BBLOGGERS | TUESDAY, DECEMBER 14, 2010
- Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 9, 2010
- B2B Marketing Stocking Stuffers & Holiday Cheer MARKETING INTERACTIONS | TUESDAY, DECEMBER 21, 2010
- Lead Generation to Demand Generation CONNECT THE DOCS | MONDAY, MAY 10, 2010
- Seeking a World-Class CMO for Marketo MODERN B2B MARKETING | MONDAY, AUGUST 30, 2010
- The New Brand Investments CONNECT THE DOCS | WEDNESDAY, MAY 5, 2010
- The Best B2B Marketing Ideas of 2010 – Q1 Review FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
- Reputation Holds the Key to Email Deliverability B2BBLOGGERS | THURSDAY, SEPTEMBER 16, 2010
- Transforming Sales and Marketing Operations to Revolutionize Revenue Performance MODERN B2B MARKETING | THURSDAY, DECEMBER 23, 2010
- Rules of B2B Lead Scoring – Who’s Hot, Who’s Not INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
- Lessons from the CSO Insights 2010 Lead Generation Optimization Study MODERN B2B MARKETING | TUESDAY, AUGUST 31, 2010
- The Essential Skill Set For Modern B2B Marketers MODERN B2B MARKETING | WEDNESDAY, OCTOBER 6, 2010
- The Top #Nifty50 Women in Technology on Twitter for 2012 WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
- Webinar Q&A: Content is Marketing Currency MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
- How will the Salesforce/Jigsaw acquisition change the B2B industry? FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
- Understand the Full Buying Process of your Buyers CONNECT THE DOCS | WEDNESDAY, APRIL 14, 2010
- 2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association MODERN B2B MARKETING | MONDAY, OCTOBER 19, 2009
- 3 Ways to Improve the Quality of Your Sales Leads MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
- 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior MODERN B2B MARKETING | WEDNESDAY, AUGUST 17, 2011
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