KoMarketing Associates

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation?

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? So what’s a marketer to do? Identify solutions and figure out ways to execute them.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. What Is Google’s Thinking About Links From Article Marketing, Widgets, etc?

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Year : 2010. Year : 2010. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. This one has kind of a fun visual and is (in my opinion) very easy to digest. Views : 3,000+. Length : 15 Minutes. By : Rand Fishkin with SEOMoz. A Brief Introduction into Keyword Research.

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