Chris Koch

DECEMBER 30, 2009

Who says B2B marketers are lagging in social media? I look forward to collaborating even more in 2010. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. Why B2B marketers hate social media. Why B2B marketing will become more visual, vocal, and mobile.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

JANUARY 15, 2010

We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. Back then what marketers had to say was all about their offerings. Marketers and salespeople didn’t have to do much coaxing to get CIOs to buy, so why get complicated? But mostly we were. And why not? And why not?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. We think that’s because social media is seen primarily as a tool for marketing. We think that’s because social media is seen primarily as a tool for marketing.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

JANUARY 21, 2011

At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do.

Social Media 100

Social Media Budget Programs Paper Stats 100