Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. A domain name is far more than your site’s address. Improving your Organic Rankings.

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Domain Brand Identity Branding SERP 129

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Biznology

AUGUST 16, 2010

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

Digg 80

Digg Stats Twitter Social Media 80

Biznology

DECEMBER 30, 2013

To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! Internet Marketing Slider alliances Customer experience Data ecosystem Front and back ends Operating system' At the same time, we read articles in all sorts of publications and know full well that paid apps are dead.

Ad Building 80

Ad Building Forecasting User-Generated Content Internet Marketing 80

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Does your company use mobile marketing?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

FEBRUARY 22, 2012

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. For example, 2010 generated $43.4 Once considered merely an “annoyance” by brick and mortar retailers, e-sellers are now influential players in the general consumer market.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Biznology

APRIL 29, 2015

But that’s so 2010. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. You feel like you spend more time logging in to these different sites than actually using them. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

JANUARY 14, 2014

From 1993, when I entered the web, until maybe 2010, I was highly technical. Starting in 2003, I became a marketing guy; in late 2006, I became a president and COO. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. Memories, maybe, but also lots and lots of crap.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

FEBRUARY 13, 2012

This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. All of these changes have come in just the last two years and add up to some massive changes in the way search marketing works.

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

NOVEMBER 13, 2014

Internet Marketing Communication email filters Information overload' As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information. Like this post? Sign up for our emails here.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

JUNE 21, 2010

So excuse me while I go join my family for a glass of wine while we talk and sit outside under the starry night on the first beautiful evening of summer 2010. Tags: Offline Marketing Public Relations Social Media Marketing socialmedia socialnetwork socialnetworking socialnetworks. Tonight, social networking starts at home.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Biznology

JANUARY 5, 2011

That's a wonderful expansion for AmEx into a market they've been limited in before. 41 elected officials declared November 27, 2010 "Small Business Saturday." American Express is apparently happy with it, as they're continuing small business marketing efforts with their Make a Small Resolution campaign for 2011.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. B2B Marketing B2B data decay list rental marketing campaign' Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JULY 7, 2015

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?”

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 35% increase in mobile video views occurred from 2010 to 2011. Gigamon ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

AUGUST 4, 2010

I was starting an ill-fated run at entrepreneurship with my own small Internet marketing agency, and I wanted to see how the cool kids did it. Oh, and the kicker is that the guide is under the technology tab rather than the sales and marketing tab. It is 2010, after all. Well, I'll tell you the story if you sit still and behave.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Biznology

DECEMBER 16, 2010

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Image by Getty Images via @daylife.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Biznology

SEPTEMBER 16, 2010

That Wichita local can't use their service because of geography (unless of course they happen to be in my town on a trip which is a local Internet marketing idea I discuss briefly over at my blog as well), so what value is the Internet at this point? They can entice the local market to come visit them and try them out.

SMB 80

SMB Internet Marketing Wikipedia Mobile Advertising 80

Biznology

JUNE 18, 2010

This is the new culture we are living in, so what does it mean for marketers? It depends on what kind of marketer you are. Many people who come from marketing before the days of the Internet fear this concept, because it used to be that spin control could actually be controlled. Good question. Let's face it we all can.

Internet Marketing 80

Internet Marketing Class Transparency Marketing Management 80

Biznology

FEBRUARY 1, 2011

McKinsey & Company, in a global study of successful organizational transformations (2010), identified co-creation, collaboration, and employee engagement as key success indicators. There is some debate about when and how to engage people, but there is no debate about the need to engage people.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. But that’s not the market I am talking about. It’s really difficult to find the gaps.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

OCTOBER 8, 2013

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Be careful. Virtual relationships are real relationships.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

APRIL 18, 2013

But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers? Creating and distributing high-quality content.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

APRIL 25, 2016

IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Source: Information Management ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 28, 2021

Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. The two have to work together to truly be successful on social in these days of hyper-targeted niche marketing. And specific sub-strategies for each of your target audience groups.

Social Media 104

Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

NOVEMBER 6, 2013

Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Digital marketers would be wise to start studying this generation now.

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Generation Planning Forrester SMS 80

Biznology

JULY 5, 2010

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Biznology

AUGUST 24, 2012

Have you noticed how marketers are focusing on attribution these days? Sure, we business marketers want to know where to invest our precious dollars. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business? Photo credit: dolphinsdock. Where should we assign credit?

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Biznology

NOVEMBER 8, 2010

Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010. North America (Canada, U.S.

Twitter 80

Twitter Peer-to-peer Curation Social Media 80

Biznology

FEBRUARY 25, 2014

And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? Persistence.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

JUNE 6, 2010

The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. As both the US and Canada have traditionally not been major soccer markets, we can for the first time observe the extent to what the rest of the world embraces the two services.

Social Media 80

Social Media Media Wiki Wikipedia 80

Biznology

JUNE 17, 2016

billion in 2010. In addition to the checked baggage, the most common charges are for meals and/or snacks, canceling a reservation, booking by phone, sitting in a minimally more comfortable seat, flight delay insurance, keeping the middle seat empty, and even requesting a pillow. Baggage fees alone contributed $3.8

Brand Identity 80

Brand Identity Branding Bundling Customer Satisfaction 80

Biznology

APRIL 19, 2017

But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). People today live in separate worlds and obsessive “partyism” is on the rise.

Paid Search Agency 149

Paid Search Agency Brand Identity Branding Opinions 149