ANNUITAS

MARCH 10, 2016

The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. However, lead generation is irrelevant in today’s b2b marketing climate. For years, the traditional B2B marketing approach has been to fill the top of the funnel with responses.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Ranking 100

ANNUITAS

JULY 28, 2011

We both agreed that my job as the director of our marketing team was not about making pretty collateral pieces. Unfortunately, most marketers today are missing this point, and missing it by a long shot. In short, the majority of marketers are missing the mark. It’s with marketing! It was to focus on generating revenue!

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. What is your return on marketing?

ROI 100

ROI B2B Thought Leadership Lead Ranking Lead Scoring 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100