• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [2010, Marketing] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Some traditional offline marketing disciplines have a fairly good handle on the customer journey as it relates. Marketers are.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [2010, Marketing] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share. Some Rights Reserved.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [2010, Marketing] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    'When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Happily, both obstacles can be overcome through good marketing. hushly lead identification marketing automation privacy prospect databases
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [2010, Marketing] The Fast Growing Influence of the Social Media Ambassador
    With traditional marketing failing to reach customers and make an impact, marketing agencies, and public relations began to appeal to influencers and ambassadors, hoping to generate word-of-mouth and get […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [2010, Marketing] Information overload: beyond better filters
    Internet Marketing Communication email filters Information overload 'Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010, Marketing] The 15 Best LinkedIn Pulse Articles On Marketing
    'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. continue to believe Slideshare is one of the greatest opportunities in content marketing. The 15 Best LinkedIn Pulse Articles On Marketing.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010, Marketing] Small Business Saturday – November 29 – Shop Small and Local
    American Express - no small business itself, but one that counts a lot of small businesses as customers – began this promotion in 2010, with the goal of getting more people to shop at small businesses. Content Marketing Corporate small business small business Saturday Thanksgiving 'Black Friday’s for big box stores.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [2010, Marketing] Why People Buy Things Online [Data]
    'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it''s going to be very hard to end up at your destination without a scratch. So let''s dive right in. Key Findings. Takeaway. Key Findings.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [2010, Marketing] Email Marketing for different buyer personas
    'Email Marketing for personality types - what''s the strategy? Back in March 2010, when Earnest was but a 6-month old toddler, our very own Chris Wilson wrote about the value of personas and why B2B marketers have to think beyond job titles when it comes to figuring out the best approach to speak to their audience. Successful.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [2010, Marketing] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada. About EY Entrepreneur Of The Year. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [2010, Marketing] The social media forecast: Cloudy!
    But to add different spin on things, I came across a list of predictions I made in 2010. I predicted the new battleground for marketing would be smartphone apps, which was going to drive an era of breakthrough creativity. I This was a pretty gutsy prediction because in 2010 everybody was hot, hot, hot about QR codes.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [2010, Marketing] A Handy Holiday Marketing Calendar
    'Once again, it’s time to plan your holiday marketing campaigns. Last, schedule all your marketing on a calendar as seen below: Planning to send a holiday postcard ? Small Business Saturday started in 2010 by American Express. Could your newsletters or marketing promos use a fresh start as well? Learn more.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [2010, Marketing] 10 Things B2B Marketers Should be Doing on LinkedIn
    The key to success with LinkedIn marketing is to build relationships by establishing a company presence, attracting and engaging followers, and amplifying your message through that network of people. Want to learn more about the universe of social marketing possibilities? B2B Marketing Social Media Marketing
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [2010, Marketing] List Management: Tips to Best Manage your Campaigns
    My son has been in Cub Scouts since 2010. Wouldn’t they have KNOWN I signed up in 2010. Know your customer and certainly know something about who you are marketing to. did notice an option to “Manage my Subscription,”  which would be my final tip for marketers. Marketing email marketing
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [2010, Marketing] List Management: Tips to Best Manage your Campaigns
    My son has been in Cub Scouts since 2010. Wouldn’t they have KNOWN I signed up in 2010. Know your customer and certainly know something about who you are marketing to. did notice an option to “Manage my Subscription,”  which would be my final tip for marketers. Marketing email marketing
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [2010, Marketing] Saucy Tips to Boost Sales via Pinterest
    And so, in 2010, she began a barbecue business. Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Saucy Tips to Boost Sales via Pinterest appeared first on VR Marketing Blog. 'Lea Richards has a unique title and a unique business. Go to Pinterest to get started.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [2010, Marketing] VR Customer Spotlight: The Epicurean Connection
    happy VerticalResponse customer since 2010, Sheana relies on email marketing to promote her many events and any distinctive new products she carries at the shop. What types of marketing do you do? We signed up after the New York Fancy Food Show presentation in 2010. © 2014, VR Marketing Blog. Six part-time.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [2010, Marketing] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. As marketers we need to understand what media people are engaging with and when, and how we capitalize on it to drive leads. 'As consumers, we love media. Call Tracking
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [2010, Marketing] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . To this I say: Think through the implications of everything marketing automation can touch. Know Your systems. Put Data First.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [2010, Marketing] How IBM Used Inbound Marketing to Thrive in the Digital Age
    The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. Just ask IBM. IBM and Inbound.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [2010, Marketing] Blogging Labor: Top 10 Posts of the Past Year
    Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. October 13, 2010. What are the Best Social Networks for B2B Marketing? Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [2010, Marketing] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” Before I joined MarketingProfs full-time, I taught a graduate course in marketing. Kerry hosts the weekly  Marketing Smarts podcast. Or not.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [2010, Marketing] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [2010, Marketing] 10 Tips for a Successful Trade Show Follow-up Campaign
    2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Here are 10 tips for designing an effective trade show follow-up campaign.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 14, 2014
    [2010, Marketing] An Interview with Habitat for Humanity Executive Director, John Habat
    Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. have a lawyer, lobbyist, CAO, CFO and marketing and journalism background (I am not as old as that collectively may seem!), Here’s the conversation: Q. What is your position at Habitat for Humanity? years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [2010, Marketing] Social Media and the Stock Market: A Lesson in Global Manipulation
    They pounce on the news and buy low-priced shares before the market can respond and make millions in a day. disgruntled employee blogs about this and the company loses $500 million in market value overnight. Social Media & the Stock Market. Markets Impacted by Emotion. Social Media & the Stock Market. Read on.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [2010, Marketing] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2010, Marketing] 5 Reasons to Invest in Interactive Content
    So how can you, your company, and your content marketing stand apart? The Fourth Wave of Content Marketing. recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. As the fourth wave of content marketing, this interactive content is the future.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2010, Marketing] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. Here are several arguments marketers have made against parallax design. SEO mobile marketing Go ahead and click -- I''ll wait.).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [2010, Marketing] The Fallacy of the Lazy Millennial
    These recent college graduates are hungry, eager to make quick impact, and are working overtime to overcome two obstacles: A transitioning job market and a label that holds a negative connotation -- millennial. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. Want that deal closed tomorrow?
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [2010, Marketing] The Digital Reality: How Technology has Transformed the New Business
    Here’s what I’ve come up with so far: Instead of the marketing team working alongside the finance guys, who work alongside the product gurus, who work alongside tech team, all of these departments, including their goals and strategies, begin to overlap and work in tandem. See why it’s so painful to operate in information markets?”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2010, Marketing] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. What Is Google’s Thinking About Links From Article Marketing, Widgets, etc?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010, Marketing] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Over the last several years, my career in marketing for an industrial B2B equipment manufacturer has evolved dramatically. Content marketing accomplishes this, but only if done right.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 26, 2014
    [2010, Marketing] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
    'In June of 2010, Off the Grid (OtG), a popular San Francisco-based “ roaming mobile food extravaganza ” (and VerticalResponse customer!) opened their first three markets. ” Fast forward to today, and Off the Grid now operate 23 weekly markets in the greater San Francisco Bay Area, with more than 150 food vendors.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [2010, Marketing] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again. In your customer marketing you must add value and be there when the customer needs to buy more. Do you need an effective customer marketing program? Contact New Incite today.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [2010, Marketing] The Biggest SEO Blunders of All Time
    'Marketers. Remember, as that influential marketing guy wrote in that famous book of his, “The Dark Side of the Force is the pathway to many abilities some consider to be … unnatural.” we''re always looking for ways to make our metrics skyrocket up and to the right. Where were we? Right. Pssst. The SEO Hall of Shame.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [2010, Marketing] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. B2B Online Marketing Blog Content Marketing content marketing world cu
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [2010, Marketing] Help me solve marketing’s biggest mystery
    'It was one of the most imaginative, creative and popular marketing campaigns in history. “This changes marketing forever” the headlines trumpeted. Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. Marketing’s biggest mystery begins. And the results?
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [2010, Marketing] The Best Content Marketing at the 2014 World Cup
    No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! But marketers who want to insert their brand into the World Cup conversation are faced with huge challenges this time around. New research from Google suggests that multiscreening has more than doubled since 2010. This is the main event!
  • VIDYARD  |  TUESDAY, JUNE 10, 2014
    [2010, Marketing] Why You’re Feeling All The Feels: The Sadvertising Trend
    That is (and has been) the buzz in marketing for ages. It also happens to be exactly what video marketing is especially good for. In order to understand why you’d want your target market in tears, let’s take a look at what Canadian airline WestJet released just last week. Blog Video Marketing Trends But why?
  • VIDYARD  |  TUESDAY, JUNE 10, 2014
    [2010, Marketing] Why You’re Feeling All The Feels: The Sadvertising Trend
    That is (and has been) the buzz in marketing for ages. It also happens to be exactly what video marketing is especially good for. In order to understand why you’d want your target market in tears, let’s take a look at what Canadian airline WestJet released just last week. Blog Video Marketing Trends But why?
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [2010, Marketing] Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity
    According to a 2010 study , caffeine has several beneficial effects, including -- surprise, surprise -- increasing energy/decreasing fatigue. As digital marketing agency Nebo discovered , a 2010 study showed that marijuana increases "hyper-priming," or "your ability to make connections between seemingly unrelated concepts."
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2010, Marketing] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Plus, consumers have been able to "unlike" a company page with the click of a button since 2010. Inbound Marketing Social Media 4) QR Codes.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2010, Marketing] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    Well, it''s inbound marketing. only, there''s no mention of "inbound marketing." In fact, there''s only a single mention of the word "marketing" on the entire page. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage. abajillion.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [2010, Marketing] How to Conduct Market Research on a Tight Budget
    In 2005, Pen and Lighter maker Bic entered the market with a new line of disposable underwear for women. Finally, remember the infamous Gap Logo redesign of 2010? When companies develop an idea, whether it''s a new product or a redesigned website, marketing research is often the first thing cut due to time or resource restrictions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [2010, Marketing] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Captora , which last week announced $22 million in new funding , helps companies capture more leads from social, paid search, and organic search marketing. The pages are linked to marketing automation forms that capture the resulting leads. market. The company was founded in 2010 and has more than 70 customers.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [2010, Marketing] Inspirational Content That #GivesYouWings
    thought about reverse engineering the thought process of other successful companies, and then I thought -- which company has the most epic marketing out there? Some of the best marketing efforts by RedBull are pieces of content that, by Google''s Keyword standards, nobody even wants. Content Marketing 'I love Skype. Think.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [2010, Marketing] 17 Content Marketing Trends to Keep an Eye On
    'Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.
  • 3D2B  |  MONDAY, MAY 19, 2014
    [2010, Marketing] Add a Human Touch to Marketing Automation for Awesome B2B Sales Lead Generation
    'According to International Data Corporation (IDC), the market for marketing automation technology will expand from $3.2 billion in 2010 to $4.8 Marketing automation is best used for repeat tasks that require no judgment; steps in a process that need to happen like clockwork. billion in 2015. Automate the Routine.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [2010, Marketing] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content on the internet tripled between 2010 and 2013. The Content Marketing Imperative # MPOMMA # IWNY. Content Marketing 'Oops. forgot! This was 1999.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [2010, Marketing] 24 reasons SEO and social media are inextricably linked
    '59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In 2010, Google and Bing admitted to also rank website by how sociable they are (source:  PPC.org ). 22% say social media.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [2010, Marketing] Simon Sinek Explains Why Leaders Put Others Ahead of Themselves
    In 2010 he gave a TED talk based on his book, Start With Why , and his talk became the second-most viewed video of all time on TED.com. Inbound Marketing 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Pretty cool, right? 15-18 in Boston.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [2010, Marketing] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [2010, Marketing] Supposedly This Samsung Spot Is the Best Smartphone Ad Ever
    Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. Samsung has few peers when it comes to product demonstration advertising," says Jonathan Symonds, executive vice president of marketing at Ace Metrix. TV viewing audience." 2) Camera stats.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [2010, Marketing] 5 Ways to Improve the Quality of Your B2B Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? That''s why smart B2B marketers know that if they are generating lots of weak leads, they are in trouble. Get Marketing and Sales to Agree On The Definition Of A “Sales-Qualified Lead”. Create A Marketing-Sales Feedback Loop.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [2010, Marketing] 6 Tips to Help Your Hospital Succeed on Pinterest
    'Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Many digital marketers may assume their retail and hospitality clients are the only ones that will find success on Pinterest, but hospitals and other healthcare-focused brands can also thrive. Why pin it? Use rich pins.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [2010, Marketing] The Dark Future of Native Advertising
    Then we will look at the research that points to an upcoming challenge to the growing native publishing market. The Reality of Marketing Content. Have you actually looked at the content most marketers are churning out? Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer.
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [2010, Marketing] Visible Expert Profile: Joe Pulizzi
    This profile focuses on Joe Pulizzi, a Visible Expert for content marketing. The Godfather of Content Marketing. When it comes to content marketing, Joe Pulizzi wrote the book. “When I started using the phrase content marketing back in 2001, no one else was using it.” ” Starting Out. We were shocked.”
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2010, Marketing] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –. 'Is “sales enablement” just another buzzword? Yes, and no.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [2010, Marketing] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. in 2010 to $8.3B With all of the money marketers are spending on Facebook advertising, it’s becoming more and more important to use that budget effectively. Below are some important tips marketers can implement as they set up Facebook advertising campaigns. in 2015.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [2010, Marketing] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. Introduction to Integrated Marketing: Lead Scoring. The post Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality appeared first on Marketing Action Blog - Act-On. Would it upset you? Action!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [2010, Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. ( Marketers spent $4.4 91% of U.S.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010, Marketing] 83 Exceptional Social Media and Marketing Statistics for 2014
    '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 91% of B2B marketers do, but only 36% do well? Marketing Management and Measurement Stats. No, not that.)
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010, Marketing] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 Although Pinterest hasn''t changed all that much since 2010, the logo sure looks different. Do you still use Pinterest the same way you did in 2010? 'I just picked up a new hobby. call it "Waybacking.". Tweet about Google. world.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Marketing] Rise of the Marketing Platform
    Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [2010, Marketing] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    and Canada (via automated speech-to-text conversion), Nielsen ratings and audience demographics, and stock market data. It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. million entities. Data sources. Interpretation. Trend identification. Actions.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Marketing] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? In many B2B companies, similar divisions can exist between Sales and Marketing. For instance, sales people will complain about poor quality leads generated by marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010, Marketing] Klout Founder says Lithium deal will propel new development
    An idea for a new company, a new way of marketing, was forming in his head, but the concept was really the culmination of a lifetime of entrepreneurial experimentation and failure. Even in high school I had a lock on the used video game market,” he said. And in college I marketed music CDs through the players on the football team.”.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010, Marketing] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    That’s where mobile marketing comes in. Retailers are using mobile marketing to engage their customers throughout the duration of their shopping journey. So long as location is not abused and opt-in flows are clearly defined, consumers value location-based marketing messages. That’s why mobile marketing is going local. 
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2010, Marketing] #FirstTweet: Proof That You Should Be Open to New Social Networks
    If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. — Tom Hanks (@tomhanks) January 11, 2010. — Piers Morgan (@piersmorgan) November 30, 2010. Click here to see your first tweet.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010, Marketing] Eight years of top business brands on Twitter and their First Tweets
    It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. 'Which businesses were early adopters on Twitter? Nothing. Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010, Marketing] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. Those voices collectively shape the brand.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010, Marketing] How to Democratize Product & Process Innovation: What We Learned by Hacking
    While competition is fierce in the  SMB market , newer technologies like online advertising, CRM, and social media outlets have allowed local and regional businesses to extend their reach and survive. For mid-market and enterprise businesses, and even technology companies of any size, there is a different key to success. We think so.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010, Marketing] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. agree. By Dan McDade
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010, Marketing] The Changing Nature Of Work [Slideshare]
    'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. We all need to recognize that talent markets are global. In 2010, 10 trillions emails were sent and 89% of them were spam.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010, Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010, Marketing] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    'Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email. Content (61%).
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010, Marketing] Book Review: The Social Employee
    No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. Those voices collectively shape the brand.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. What do marketers need to penetrate? What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace. 'Why is content such a “buzz”?!
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. What do marketers need to penetrate? What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace. 'Why is content such a “buzz”?!
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Announcing Our Pilot Study: Increase Your Net Tuition Revenue
    Department of Education 2010 financial aid survey , four-year independent higher education institutions awarded 70.3% of all institutional grants provided in the surveyed fiscal year ( National Center for Education Statistics, 2010 ). Discounting Strategies and Private Nonprofit Universities. of tuition and fees, up from 46.5% in 2011.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Marketing] Persistence is fertile
    And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? Plus, there’s no accountability.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Marketing] The Golden Rule for Marketing
    'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule. Do you want unsolicited email? Your Turn.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [2010, Marketing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors. Caution.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [2010, Marketing] Why Aren't SEOs Very Good at Content?
    'I spoke recently to the CEO of a large content marketing firm. When I asked why SEOs are hiring a content marketing firm the CEO said something that startled me, "SEOs just aren''t very good at content.almost all of them, in fact.". SEOs are paying this content marketing firm to produce content for their (the SEO''s) clients.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [2010, Marketing] While You Were Sleeping: The Olympic Storylines You Might Have Missed
    Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? serial entrepreneur, Yana is also a savvy marketer: Her business prowess and good looks have landed her on the cover of many-a-fashion magazine. 2) The Beer Wars: Holland vs. Canada.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [2010, Marketing] Why I Gave Up My Copywriting Business
    At the time, I didn’t call it a Web Overhaul — it was simply “marketing.” By 2010, I’d become pretty knowledgeable about navigation and usability, design, content, messaging, branding, WordPress, SEO, blogging, etc. No, he hadn’t left the company. made a similar decision over the December break.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [2010, Marketing] Facebook’s Look Back Videos and the Power of Personalization
    Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme. Don’t believe me?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [2010, Marketing] Growth Hackers And The Marketing Wake Up Call
    'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. The future of marketing.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketing] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketing] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Marketing] More New Systems Challenge the Marketing Automation Status Quo
    'Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010, Marketing] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Two years later, Facebook has perfected the means to enable marketers to reach their target audience in News […]. Social media marketing
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010, Marketing] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Two years later, Facebook has perfected the means to enable marketers to reach their target audience in News […]. Social media marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [2010, Marketing] Is The Corporate Website Dead?
    60-70% of B2B marketing content goes unused. ~  Sirius Decision. We’ve seen  major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. She pointed at the corporate website as a “traditional marketing vehicle” (ouch!) Coke is not a B2B Marketer.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Marketing] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. It didn’t take long for marketers to realize that Pinterest can help boost […]. blog Social media marketing 'Instagram and Pinterest proved that an image is worth a thousand words.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Marketing] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. It didn’t take long for marketers to realize that Pinterest can help boost […]. blog Social media marketing 'Instagram and Pinterest proved that an image is worth a thousand words.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [2010, Marketing] Save Time Blogging: 15 Proven Productivity Hacks
    ve been creating web content professionally since late 2010. There’s a lot of ancillary work that goes on behind-the-scenes for content marketers. The best marketers save time blogging by knowing their weaknesses, and using technology to combat it. Blogging Online Marketing 'How long does it really take to create content?
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2010, Marketing] Diversity: A Strategic Business Issue
    So…what does this have to do with marketing? Retail and consumer goods companies, in particular, recognize that understanding and satisfying an increasingly diverse customer base is critical to growing market share and the bottom line over the next decade and beyond.”. Just like the people you market to.). B2B Marketing
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [2010, Marketing] The Marketing Value of Upgrading to Drupal 7 ASAP
    Here are some marketing value considerations for switching to Drupal 7 before Drupal 8 comes out. As time goes onward, so does the technology and the market. As the market, tools, and code develop, it becomes increasingly hard to find a developer willing or able to unravel the dust of an old Drupal website. Consistency factor.
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