• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [2010, Marketing] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Some traditional offline marketing disciplines have a fairly good handle on the customer journey as it relates. Marketers are.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [2010, Marketing] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    ment, fast-moving businesses are adapting their marketing and sales processes to the Digital Body Language. the timing, frequency, and clickstream data of web site visits, marketers can zero in on the buyer’s pains, con- cerns, and motivations. To maximize the value of their respective roles, sales and market-. involved. table.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2010, Marketing] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [2010, Marketing] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    The average cost for downtime incidents increased from $5,211 per minute in 2010 to $8,023 per minute in 2013, an increase of almost 54%. Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. The Cost of Downtime.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [2010, Marketing] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [2010, Marketing] What is the State of the Manufacturing Economy?
    Right Skills Now uses National Institute for Metalworking Skills (NIMS) credentials to create the skilled workforce that manufacturers require to remain competitive in today’s global markets. there has been a gain of 878,000 jobs since February 2010. By Miles Free of PMPA. Our shops are tackling this issue in a number of ways.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 25, 2016
    [2010, Marketing] 5 Reasons I’m Unsubscribing to Your Emails
    The email marketer in me wanted to scream ‘Noooooooo! Speaking of the turn of the decade, did you know, that back in 2010, only 13% of email opens occurred on a mobile device? Download Email Deliverability: Guide for Modern Marketers to ensure your emails actually get to their intended target. Email Marketing
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [2010, Marketing] Influencers: Paid or Earned Media?
    Influencer marketing has never been more popular with businesses and organizations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. Consumers no longer trust the brand or media and corporations. The […]. Author information. Raymond Morin.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [2010, Marketing] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Let’s take a time out from the politics and see if we can glean a few lessons from his campaign on how to to make our marketing great : 1. Are you ready to make your marketing great again? Modern Marketing b2b Consumer
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [2010, Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Of the 7.2
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [2010, Marketing] How to write for social media
    Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [2010, Marketing] How Software Usage Intelligence Drives Revenue and Leads
    “It’s not marketing if it’s not measured.”. While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven decision making. Today, marketers are beginning to see the same value in software usage intelligence. Since 2010, V.i.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [2010, Marketing] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. But where should you start? In 2016, Nonprofits Will Square Off Against. 1)The Slow End of Print.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [2010, Marketing] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? The first step to planning a successful digital marketing strategy for the New Year is to be aware and ahead of what you should expect. Let’s take a look at these digital marketing statistics for hospitals below.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [2010, Marketing] 5 Predictions for SEO in 2016
    Content creators, marketers, and SEOs need to get friendly. See the Moz WhiteBoard Friday talk, “ Why We Can’t Do Keyword Research Like It’s 2010 ”. 4. Voice Search and Beyond from Search Marketing Expo – SMX. 5. SEO Search engine marketing search engine optimization search marketing search optimization
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [2010, Marketing] Content and Karma and Pandas, Oh My
    Now some marketers will slink off to a corner and try to figure out how to redirect the holiday party budget to some new content, but not you. You didn’t go into marketing to work harder; you went into marketing to be strategic about your laziness. Websites content marketing Elizabeth Williams linkedin outsourcing Panda websit
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [2010, Marketing] What Content Marketing Will Look Like in 2016: 40+ Predictions
    It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. 40+ Predictions on Content Marketing in 2016 from Content Marketing Institute.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 10, 2015
    [2010, Marketing] Personal Branding Lessons From Joe Bonamassa
    Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • ACT-ON  |  WEDNESDAY, DECEMBER 2, 2015
    [2010, Marketing] Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
    Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. But knowing the rules can keep you ahead of the game, and help you venture into new marketing areas in these strict fields. So what do you have to look forward to when developing marketing strategies for pharmaceuticals?
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [2010, Marketing] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    Since 2010, the holiday months of November and December are comprising a shrinking portion of total annual revenue. In 2010, holiday-sensitive categories were generating 32% of their total annual revenue during the holiday months. Ecommerce Holiday MarketingRJMetrics analyzed data from hundreds of ecommerce stores. The big one?
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [2010, Marketing] How to Earn Links for Better SEO & More Audience
    In this, the age of online marketing, that once effective – but now outdated – book has found a new home in the recycling bin, replaced by the almighty hyperlink digitally connecting us with solutions across the globe. It’s from 2010 but it’s still accurate, and the drawings are great. Gone are the days of a shake and a smile.
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [2010, Marketing] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    In 2010, Google included Page Load speed as a ranking factor into the search algorithm, which determines the rankings of webpages on the SERPs (search engine results pages). Google has always prided itself on creating a great search experience for it’s users. Google’s “Slow Page” red label test. So how does AMP work ? It’s
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 23, 2015
    [2010, Marketing] What lies ahead: from the Wearables watershed to the Internet of many more Things
    simulators for high risk jobs), marketing (e.g. All hail the streamers
. > We’re watching less broadcast TV (average 220 mins per day!) in UK v 242 mins in 2010. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. selling anything of high value – experiences, events, property), logistics (e.g.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [2010, Marketing] How to Remove Rending Blocking JavaScript From Your Website
    Since 2010 , Google algorithms account for loading speed in ranking decisions. With the ever evolving world of online marketing staying ahead of any potential issues is critical to success. Have you ever finished creating a website and loved everything about it? So now you are asking, what is render-blocking JavaScript? Body HTML.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 16, 2015
    [2010, Marketing] 12 Emerging Trends for Social Media Influencer Marketing
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. 12 Emerging Trends for Social Media Influencer Marketing by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [2010, Marketing] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    In another episode , the main character spends two full minutes discussing the car's features while struggling to model at a car show. 5) Coca Cola, Miracle Whip, Polaroid, Virgin Mobile & More in Lady Gaga's Music Video, "Telephone" (2010). So how does product placement work? How much does it cost? Let's dive in. Image Credit: ACE.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [2010, Marketing] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. So what happens now?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 3, 2015
    [2010, Marketing] Ok CMOs the Time Has Come To Do This, Finally
    " I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly ALL marketers, resistance to this is indeed, futile. Marketers no longer make a clear distinction between offline and online marketing disciplines as 98% of marketers say the disciplines are merging.
  • HUBSPOT  |  TUESDAY, OCTOBER 27, 2015
    [2010, Marketing] 7 Places to Find Quality Email Newsletter Templates
    Email marketers have a lot to compete with in their subscribers' inboxes. These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013. There are a lot to choose from, but here are four of our favorites: Market - Responsive Newsletter with Template Builder ($19). Twenty? Fifty? Price: Free.
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 26, 2015
    [2010, Marketing] 9 Stellar Referral Program Examples
    Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. Google.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [2010, Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. Content Marketing Social MediaOf course not.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [2010, Marketing] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2010, Marketing] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up. Visual Marketing.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 18, 2015
    [2010, Marketing] Beyond Buyer Profiling To Buyer Personification
    Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so. by Evan Shuster.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [2010, Marketing] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we share our predictions for the evolution of content marketing in 2016-17. We wrap up the show with a #ThisOldMarketing example from the Content Marketing Institute. Download this week’s PNR This Old Marketing podcast.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 15, 2015
    [2010, Marketing] ISIS: a case study for smart brand building
    It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [2010, Marketing] The dangerous confusion of sales and content marketing
    In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Are we sure that’s marketing?  Frankly, I’m worried about content marketers. Are we sure that’s marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [2010, Marketing] Meeting the Challenge of Content Snacking
    In recent years, marketing and public relations agencies have overwhelmingly adopted content marketing, and suddenly we’re witnessing an escalation of content offerings. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. Social Media Influence
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 12, 2015
    [2010, Marketing] A Brief History of Texting
    Indeed, the word “texting” was only added to the dictionary in 2010! Brand & Content Trending infographics marketing tactics sms marketingTexting is a fact of life for billions of humans, at this point, so it’s easy to forget that is a fairly recent phenomenon.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2010, Marketing] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 5,686. 4,974.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [2010, Marketing] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
      The integration of the EmpireAvenue platform On the occasion of the # INBOUND15 conference, organized by HubSpot in Boston from 8 to 11 September, PeopleBrowsr took the social media marketing world by surprise, announcing the acquisition of Empire Avenue and the launch of a new platform that brings together TOP influencers. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 8, 2015
    [2010, Marketing] How to write 3,000 words every day when you don’t feel like it
    We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation. The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. By Mars Dorian, {grow} Contributing Columnist.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 7, 2015
    [2010, Marketing] Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [2010, Marketing] A 1,000 point drop in the Dow…and your staffing firm
    Global financial markets are in turmoil. stock market. In the short-term, the decline in the market means just about nothing. Between 2009 and 2010, staffing industry revenues fell by more than 30% (and we saw some firms lose as much as 70% of their revenue). Improve your marketing. Is the sky falling?
  • HALEY MARKETING  |  MONDAY, AUGUST 24, 2015
    [2010, Marketing] A Game Changing New Website for White Staffing
    White Staffing opened its doors in 2010 with the idea of being a different kind of staffing company. A CEO, VP of Operations and Global HR Director of manufacturing had a concept of building a staffing company outside the norm – one that focused on training and development. See more at: www.whitestaffing.com.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [2010, Marketing] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. No such luck.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [2010, Marketing] Social Media Influencer Marketing: More Than Just Popularity
    The concept of the social media influencer marketing has never been really popular with agencies and businesses. Suddenly, bloggers are writing about marketing influence. Social media influencer marketing has become the new buzzword. The 10 steps to influencer marketing in social media In fact, influencer marketing […].
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [2010, Marketing] Healthcare Digital Marketing Industry Update – August
    Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Keep reading for the latest healthcare digital marketing news. Update 1: Facebook Newsfeed Redesign.
  • JUNTA 42  |  SATURDAY, AUGUST 8, 2015
    [2010, Marketing] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR This Old Marketing podcast. Missed a previous episode? G o to the main This Old Marketing page  for a full list of archives. 1. Content marketing in the news. This week’s show.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [2010, Marketing] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    Since 2010, Google has been accounting for a site speed in its algorithm. As marketers, we can’t let this bog us down. The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. So what’s the biggest factor contributing to your page speed?
  • HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [2010, Marketing] The 14 Coolest Beer Label Designs You've Ever Seen
    With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy. It was also interesting for marketing and telling the story as the can is 360 degrees of space, unlike doing a beer label on a bottle. Image Credit: Prime Social Marketing. Not anymore.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [2010, Marketing] 10 Marketing Over Coffee Podcasts You Should Check Out
    Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [2010, Marketing] 5 Vital Signs Your Website Needs To Be Revived
    And a website redesign or digital marketing kickoff will be too. With our talented team of designers, digital marketing specialists, and technical pros, you don’t have to dread the project like you dread a visit to the doctor’s office. It’s 2015, and your website shouldn’t be stuck in 2010. B2B Web Strategy Online Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [2010, Marketing] Banners Have 99 Problems And A Click Ain’t One
    This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Content marketing seeks to earn an audience vs. buying it.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [2010, Marketing] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. Content Marketing
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [2010, Marketing] Companies are Embracing Influencer Marketing in 2015
    Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated. This year, as an author and influence marketing […]. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Author information. Raymond Morin. Raymond Morin.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [2010, Marketing] Simply Put: Simplicity Is a Strategy
    Simplicity, whether in a speech (“Four score and seven years ago…), a tag line (“Just do it”), a product (the pet rock), an app (Dropbox), or a cheese sandwich, takes restraint and courage to produce, but will trump complexity most of the time – in marketing, in business operations, and in your daily life. That’s a line from a T.S.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [2010, Marketing] 6 Steps to Content Marketing Domination
    Second, I made a big promise – that content marketing domination in an industry category is actually possible. Managing Content Marketing was in 2011. Epic Content Marketing was published in 2013. which launches at Content Marketing World  in September, but you can pre-order it here ). I know, I know. Reverse engineering.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2010, Marketing] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Paychex Sees Bigger Payday with Predictive Marketing.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [2010, Marketing] IF you haven’t THEN you should use IFTTT for social
    While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. Build a Twitter List from a specific #hashtag.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [2010, Marketing] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). When Miller arrived, Shopify had a strong technical culture with little respect for marketing.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 9, 2015
    [2010, Marketing] 3 Valuable Insights Into Selling Email Marketing to Your Clients
    Chances are, your clients know about the array of email marketing service providers out there; they may even already be using one of them. Since 2010, Vyral Marketing has incorporated VerticalResponse as one of the main components in driving referrals and sales for their real-estate clients. Provide Value. ” Educate.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [2010, Marketing] Social Media Influence Marketing: CEO Involvement
    Companies are now integrating social media into their marketing strategies. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [2010, Marketing] How to Take a Sales Team From $0 to $100 Million [Podcast]
    He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Lessons and behind the scenes stories from building HubSpot’s sales and marketing engine. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So he stuck with what he knew. Inbound Sales Daily
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [2010, Marketing] Are We There Yet? – The Road to Marketing Optimization
    But, how many times do we as marketers ask the same question? ” The only difference between my road trips and your marketing operations is simple. ” However, operationally, the marketing journey should never end. This should be especially the case when optimizing your marketing efforts. I’m not that guy.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2010, Marketing] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. But I had an idea that they would become a staple of today’s marketing departments. “Were they here to stay?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [2010, Marketing] The Psychology of Choice
    Marketers and salespeople have been trying to crack the secret sauce of choice for decades. An interesting example comes from a 2010 study by Jonathan Levav and Shai Danziger. For marketers and salespeople, however, there are concrete, actionable ways to make the buying process easier for their prospects. What is Choice?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2010, Marketing] 8 Interesting Charts on How the Internet Is Changing
    As we saw in the above chart, mobile advertising is an opportunity brands need to take advantage of while the market is still maturing. Vertical viewing accounts for 29% of view time, up from 5% in 2010. Marketing Data Pop Culture DailyThis post originally appeared on HubSpot's Agency Post. Mobile Usage Has Outpaced Desktop.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [2010, Marketing] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [2010, Marketing] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Ironically, I had applied to work for Google's webspam team in 2010. To the real marketing world, I was an outcast. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats. they asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [2010, Marketing] CEOs are finally embracing social. What does it mean to you?
    An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. This represents a two-fold surge in CEO website visibility since 2010 (32%), reflecting the larger trend of companies becoming self-publishers. 2. Education.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [2010, Marketing] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    It's in the name of her book, her business, and truly defines who she is as a marketer. Flash forward to now, and Shama's marketing firm is helping clients all around the globe take advantage of the digital world.". And as a marketer, she's a sharp strategist, a student of the craft and a natural empath. Tweet this !). Creative.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [2010, Marketing] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [2010, Marketing] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [2010, Marketing] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [2010, Marketing] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. There's a whole other aspect of the debate that marketers need to consider. It was written by HubSpot CEO Brian Halligan in the introduction to his 2010 best-selling book, Inbound Marketing. Not so fast.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [2010, Marketing] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that. She cited narrative development, marketing materials, media training, and press assets. Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.".
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [2010, Marketing] Task management is time management: 3 tools that work
    But that’s so 2010. Social Media Marketing Web Applications business management Time managementUntil they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [2010, Marketing] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle , pinned by Pinterest co-founder, Ben Silberman. And it’s not surprising that it has become a marketing powerhouse as well. How do you create a marketing strategy for Pinterest? Conclusion.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [2010, Marketing] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    In marketing, you have to understand buyer personas. You have to know how to use buyer personas to inform and enrich your marketing efforts. CMO Essentials: Adele, you literally wrote the book on buyer personas , but if you could only give marketers one single takeaway on buyer personas, what would it be and why?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [2010, Marketing] 4 Rules to Build a Lasting Relationship with an Influencer
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [2010, Marketing] France’s Google is different than ours
    Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. But that’s not the market I am talking about. In Europe, there is only cash or PIN. Even the 30s.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [2010, Marketing] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    This profile focuses on Mitch Joel, a Visible Expert for digital marketing. Mitch Joel has been called a rock star of digital marketing, a digital visionary, and a leader and innovator. ” The two paths were a record label and consulting on digital marketing. Simple euphemisms, they are not. ” Mitch says.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [2010, Marketing] Is Your Open Office Causing a Creative Crisis?
    In 2010, the average was 225 square feet. Marketing Agency Pop Culture Office Life Daily This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. The agency now occupies two floors instead of three.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [2010, Marketing] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Remember how much simpler life was back in 2010? Marketers also benefit since they only have to buy, learn, and integrate a single system. Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [2010, Marketing] 8 Mistakes Brands Make With Instagram
    Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. Possibilities are near limitless on Instagram, but like any other form of digital marketing, you’ll want to define goals early on and create a strategy to help you reach them.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [2010, Marketing] The Social Graph for Managing Influencer Relationships
    Over the past decade, the new science of influence marketing in social media has evolved a lot. Now marketing and public relations agencies focus their analysis on the content relevance and conversations generated in communities. The first lists of influencers were based solely on the social score of the users. Author information.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [2010, Marketing] What Happens After You Get a Bid on Shark Tank?
    Phoenix-based entrepreneur TJ Hale, who produces the "Shark Tank Podcast," told Business Insider that many veterans agree being on the show is worth "somewhere between $4 and $5 million in marketing exposure.". Conrad has been thinking about these potential new markets since being on the show, too. Why Shark Tank?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2010, Marketing] 10 User Generated Content Campaigns That Actually Worked
    In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. increase in revenue between 2009 and 2010. 8) Pepsi MAX. Request entries that you can use in your marketing campaigns. You’re in luck! 10) Coffee for Less.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [2010, Marketing] Four ways customer connections will change by 2020
    You and your marketing team are diving into your prospects’/customers’ needs, lifestyle and motivation. Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. mail marketing was just taking off in a huge way.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [2010, Marketing] The Future of CRM is Customer Engagement
    Our discussion ranged over the future of CRM, the role of marketing automation, and how to make connections with customers, whether they’re water utility customers in Scotland or hockey fans in Philadelphia. So here are the numbers from a three-year study from 2010, 2011, and 2012: One star: 83.7 Why You Need Marketing Automation, Too.”
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010, Marketing] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010, Marketing] The Word Of The Year Is a #Hashtag
    ” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.).   In 2012, ADS members determined that “hashtag” was the word of the year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [2010, Marketing] New 2015 Marketing Budget Benchmarks
    The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Winning areas include marketing technologies and digital marketing, as a result of stronger boardroom support. Benchmarks Modern Marketing in Action
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [2010, Marketing] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work. I was part of a rebrand at a startup a few years back. But in October of 2010, the powers that be at Gap decided to “modernize” the brand. Others, not so much.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [2010, Marketing] When Social Media Influence Marketing Becomes the Brand
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2010, Marketing] B2B data decay and list rental – buyer beware!
    Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. B2B Marketing B2B data decay list rental marketing campaign Creativity.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [2010, Marketing] Are the 4Ps Still Relevant or In Need of a Major Reset?
    If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
  • INBLURBS  |  THURSDAY, FEBRUARY 5, 2015
    [2010, Marketing] How Governments are Winning The War on Social Media and Content Marketing
    Yet still, there are some notable successes when developing smart strategies for content marketing success. Initially, upon launch back in 2010, she was quoted as saying, “ The physical and emotional health of an entire generation and the economic health and security of our nation is at stake.”. The First Lady’s Nationwide Campaign.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [2010, Marketing] The Power of the Pivot: Get Started with Excel Pivot Tables
    For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. The post The Power of the Pivot: Get Started with Excel Pivot Tables appeared first on Marketing Action Blog - Act-On. Marketing Life Reports & Analytic
<< 1 2 3 ... 67 68 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...