• VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [2010, Marketing] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. in 2010 to $8.3B With all of the money marketers are spending on Facebook advertising, it’s becoming more and more important to use that budget effectively. Below are some important tips marketers can implement as they set up Facebook advertising campaigns. in 2015.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [2010, Marketing] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. Introduction to Integrated Marketing: Lead Scoring. The post Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality appeared first on Marketing Action Blog - Act-On. Would it upset you? Action!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [2010, Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. ( Marketers spent $4.4 91% of U.S.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010, Marketing] 83 Exceptional Social Media and Marketing Statistics for 2014
    '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 91% of B2B marketers do, but only 36% do well? Marketing Management and Measurement Stats. No, not that.)
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010, Marketing] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 Although Pinterest hasn''t changed all that much since 2010, the logo sure looks different. Do you still use Pinterest the same way you did in 2010? 'I just picked up a new hobby. call it "Waybacking.". Tweet about Google. world.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Marketing] Rise of the Marketing Platform
    Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [2010, Marketing] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    and Canada (via automated speech-to-text conversion), Nielsen ratings and audience demographics, and stock market data. It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. million entities. Data sources. Interpretation. Trend identification. Actions.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Marketing] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? In many B2B companies, similar divisions can exist between Sales and Marketing. For instance, sales people will complain about poor quality leads generated by marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010, Marketing] Klout Founder says Lithium deal will propel new development
    An idea for a new company, a new way of marketing, was forming in his head, but the concept was really the culmination of a lifetime of entrepreneurial experimentation and failure. Even in high school I had a lock on the used video game market,” he said. And in college I marketed music CDs through the players on the football team.”.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010, Marketing] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    That’s where mobile marketing comes in. Retailers are using mobile marketing to engage their customers throughout the duration of their shopping journey. So long as location is not abused and opt-in flows are clearly defined, consumers value location-based marketing messages. That’s why mobile marketing is going local. 
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2010, Marketing] #FirstTweet: Proof That You Should Be Open to New Social Networks
    If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. — Tom Hanks (@tomhanks) January 11, 2010. — Piers Morgan (@piersmorgan) November 30, 2010. Click here to see your first tweet.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010, Marketing] Eight years of top business brands on Twitter and their First Tweets
    It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. 'Which businesses were early adopters on Twitter? Nothing. Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010, Marketing] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. Those voices collectively shape the brand.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010, Marketing] How to Democratize Product & Process Innovation: What We Learned by Hacking
    While competition is fierce in the  SMB market , newer technologies like online advertising, CRM, and social media outlets have allowed local and regional businesses to extend their reach and survive. For mid-market and enterprise businesses, and even technology companies of any size, there is a different key to success. We think so.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010, Marketing] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. agree. By Dan McDade
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010, Marketing] The Changing Nature Of Work [Slideshare]
    'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. We all need to recognize that talent markets are global. In 2010, 10 trillions emails were sent and 89% of them were spam.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010, Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010, Marketing] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    'Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email. Content (61%).
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010, Marketing] Book Review: The Social Employee
    No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. Those voices collectively shape the brand.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. What do marketers need to penetrate? What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace. 'Why is content such a “buzz”?!
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. What do marketers need to penetrate? What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace. 'Why is content such a “buzz”?!
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Marketing] Announcing Our Pilot Study: Increase Your Net Tuition Revenue
    Department of Education 2010 financial aid survey , four-year independent higher education institutions awarded 70.3% of all institutional grants provided in the surveyed fiscal year ( National Center for Education Statistics, 2010 ). Discounting Strategies and Private Nonprofit Universities. of tuition and fees, up from 46.5% in 2011.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Marketing] Persistence is fertile
    And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? Plus, there’s no accountability.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Marketing] The Golden Rule for Marketing
    'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule. Do you want unsolicited email? Your Turn.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [2010, Marketing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors. Caution.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [2010, Marketing] Why Aren't SEOs Very Good at Content?
    'I spoke recently to the CEO of a large content marketing firm. When I asked why SEOs are hiring a content marketing firm the CEO said something that startled me, "SEOs just aren''t very good at content.almost all of them, in fact.". SEOs are paying this content marketing firm to produce content for their (the SEO''s) clients.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [2010, Marketing] While You Were Sleeping: The Olympic Storylines You Might Have Missed
    Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? serial entrepreneur, Yana is also a savvy marketer: Her business prowess and good looks have landed her on the cover of many-a-fashion magazine. 2) The Beer Wars: Holland vs. Canada.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [2010, Marketing] Why I Gave Up My Copywriting Business
    At the time, I didn’t call it a Web Overhaul — it was simply “marketing.” By 2010, I’d become pretty knowledgeable about navigation and usability, design, content, messaging, branding, WordPress, SEO, blogging, etc. No, he hadn’t left the company. made a similar decision over the December break.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [2010, Marketing] Facebook’s Look Back Videos and the Power of Personalization
    Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme. Don’t believe me?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [2010, Marketing] Growth Hackers And The Marketing Wake Up Call
    'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. The future of marketing.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketing] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketing] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Marketing] More New Systems Challenge the Marketing Automation Status Quo
    'Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010, Marketing] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Two years later, Facebook has perfected the means to enable marketers to reach their target audience in News […]. Social media marketing
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010, Marketing] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Two years later, Facebook has perfected the means to enable marketers to reach their target audience in News […]. Social media marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [2010, Marketing] Is The Corporate Website Dead?
    60-70% of B2B marketing content goes unused. ~  Sirius Decision. We’ve seen  major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. She pointed at the corporate website as a “traditional marketing vehicle” (ouch!) Coke is not a B2B Marketer.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Marketing] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. It didn’t take long for marketers to realize that Pinterest can help boost […]. blog Social media marketing 'Instagram and Pinterest proved that an image is worth a thousand words.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Marketing] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. It didn’t take long for marketers to realize that Pinterest can help boost […]. blog Social media marketing 'Instagram and Pinterest proved that an image is worth a thousand words.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [2010, Marketing] Save Time Blogging: 15 Proven Productivity Hacks
    ve been creating web content professionally since late 2010. There’s a lot of ancillary work that goes on behind-the-scenes for content marketers. The best marketers save time blogging by knowing their weaknesses, and using technology to combat it. Blogging Online Marketing 'How long does it really take to create content?
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2010, Marketing] Diversity: A Strategic Business Issue
    So…what does this have to do with marketing? Retail and consumer goods companies, in particular, recognize that understanding and satisfying an increasingly diverse customer base is critical to growing market share and the bottom line over the next decade and beyond.”. Just like the people you market to.). B2B Marketing
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [2010, Marketing] The Marketing Value of Upgrading to Drupal 7 ASAP
    Here are some marketing value considerations for switching to Drupal 7 before Drupal 8 comes out. As time goes onward, so does the technology and the market. As the market, tools, and code develop, it becomes increasingly hard to find a developer willing or able to unravel the dust of an old Drupal website. Consistency factor.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [2010, Marketing] 2014 Trends in Digital Marketing
    'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. 2014 is going to be the year we put marketing back in digital marketing.”. And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014.
  • BIZNOLOGY  |  TUESDAY, JANUARY 14, 2014
    [2010, Marketing] Remember to tend to your technology
    From 1993, when I entered the web, until maybe 2010, I was highly technical. Starting in 2003, I became a marketing guy; in late 2006, I became a president and COO. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. I 'Photo credit: chooyutshing. OK, done.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [2010, Marketing] 101 Reasons Why Social Matters to Your Brand
    From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. With numbers like these, it is no wonder why staying up on the latest social media is a must for marketers and content creators. Where social media and marketing meet. Twitter.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 10, 2014
    [2010, Marketing] Call Tracking for Outdoor Advertising: Marketer’s Best Friend
    'Most marketing chatter of late has focused on the importance and growth of digital and mobile advertising. But one marketing channel that still gets results (though very little press) is outdoor advertising (or out-of-home advertising). percent total market share. billion in 2015. Don’t Forget the Phone Number.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2010, Marketing] Who’s an Expert, and Why Experts Write Ebooks
    Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? Who qualifies? Source: R.R. Bowker.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketing] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Modern Marketing Ready? Here we go. mail:  I first  wrote about this one  in October of 2008.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketing] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Modern Marketing Ready? Here we go. mail:  I first  wrote about this one  in October of 2008.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2010, Marketing] 20 LinkedIn Groups Every Marketer Should Join
    'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing. Sales.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [2010, Marketing] Why I’m Not Making Any B2B Social Media Predictions for 2014
    When I look back over the predictions for 2010 , 2011 , 2012 and even 2013 they all pretty much say the same thing: more B2B companies are going to adopt social media practices for their businesses. No marketing manager is going to get fired for wanting to spend more of their budget on social media. Has this been happening?
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [2010, Marketing] 6 Undeniable Reasons Why Your Website Should Be Responsive
    In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. Luke is also the head instructor of Master Inbound , a comprehensive online Inbound Marketing training course. inbound marketing Design
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [2010, Marketing] How to Optimize Your Blog for SEO: 5 Steps
    In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. A better choice would be “content marketing blog,” or a similar phrase which describes what your organization does. Blogging Online Marketing SEO CMS content optimization
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [2010, Marketing] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. wholesale ebook sales for January, 2010 were $31.9 This leads to the marketing phase and should be strategically planned out.). Trust me on this one. Ask ‘ what if?’
  • BIZNOLOGY  |  MONDAY, DECEMBER 30, 2013
    [2010, Marketing] Building an ecosystem or modern alliances
    To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so  annoying! Internet Marketing Slider alliances Customer experience Data ecosystem Front and back ends Operating system '(Photo credit: ryanvanetten). Data includes all the information brands need. These two can’t stand-alone.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [2010, Marketing] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Overview of sales and marketing organization and objectives. Governance assessment.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2010, Marketing] Social Media in the News
    This skittish demographic has been quick to flee from anything that reeks of market capitalization, number of shares outstanding or return on investment. 'The timeless human need to interact is the engine that drives social media. The bottom line for them has always been what other people their own age are doing. Twitter Diplomacy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [2010, Marketing] The Psychology of Selfies
    kind of understand the teen trend as they compete in the market for mates but the steady, daily stream of selfies from business professionals, neighbors, and social media gurus? In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” am a social media outlier. Sarah J. Like me.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [2010, Marketing] B2B and B2C Marketing are Dead. Long Live B2H!
    In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing agree.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Marketing] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Every year, Saleforce.com chooses a charity to spotlight at Dreamforce — this year, they chose rebuilding efforts in Haiti, which is still suffering the effects of the 2010 earthquake. We’ve said it before, and we’ll say it again: automation technology, whether it’s marketing automation or sales solutions.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Marketing] Small Business Saturday Drives Local Traffic To Your Door
    So it’s surprising and somewhat awesome that American Express (a presumed Goliath) decided to do something about it in 2010. American Express began Small Business Saturday in 2010, using its marketing muscle to encourage consumers to “shop small” on the day after Black Friday. Holiday Marketing Tips on a Limited Budget.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 19, 2013
    [2010, Marketing] 5 Best Practices to Rock Cyber Monday
    That’s roughly 30% more than 2011 results; 50% more than in 2010. This is where marketing automation can really help you shine, significantly optimizing productivity across a broad spectrum of strategies and tasks including the majority of those listed in this post: List segmentation based on a range of filters. Social marketing.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [2010, Marketing] Anything as a Cloud Service
    Target markets include finance departments that delegate sensitive financial transactions to outside accounts or business process outsourcers, or organizations that maintain distributed DevOps teams, says co-founder Ramesh Rajagopal. Exablox, founded in 2010 and backed by $22.5 says CEO Scott Petry. There’s even an ease-of-use play.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [2010, Marketing] An Introduction to Twitter Lead Generation with Lead Generation Cards
    This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. good way to accomplish this is retweeting positive feedback from customers, which is organic, free marketing.  . This study from 2010 has some useful details about Twitter’s relationship to time.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [2010, Marketing] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    Of these top positions, Chief Marketing Officer is one of the most elusive for women to attain—a mere 8 percent of CMOs worldwide are female. To shed light on how they beat the odds to become marketing executives, we interviewed four female CMOs at several prominent companies in the United States. Years in marketing: 14.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Marketing] Content Is The Top Priority For The Social Business
    of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. Social Media
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Marketing Pilgrim ).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Marketing Pilgrim ).
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [2010, Marketing] A 13-step crash course in digital marketing
    The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for   Strategic Digital Marketing , a new book from  Eric Greenberg  and  Alexander Kates ; it’s the ultimate crash course in digital marketing. WANT VIRAL VIDEOS?
  • SYNECORE  |  SUNDAY, NOVEMBER 10, 2013
    [2010, Marketing] OMI Webcast: Rethinking SEO in an Age of Semantic Search
    In preparation for his upcoming webcast for the Online Marketing Institute (OMI) Learn: Digital and Social Media Strategies Summit , SyneCore’s Digital Strategist Chris Horton helps me break down the evolution of search technology, while providing insight into its growing future. How should marketers optimize for semantic search?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Marketing] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Marketing] Innovators Wanted: Marketing to Generation Live
    Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Digital marketers would be wise to start studying this generation now.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    'There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Marketing] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    The release of The Challenger Sale in 2010 put “sales” books back in the boardroom. Email, texting, social networking, CRM, marketing automation—these certainly have their place in business today, but none of them replaces the power of a handshake and an in-person connection. 'How can you bring value to every sales interaction?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Marketing] 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
    'Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. Featuring Contributions from Global Thinkers.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [2010, Marketing] How Twitter Grew From a Microblog Into a Business Tool
    How Twitter Became a Business Giant Twitter’s growth in 2007 coincided with the iPhone’s launch, and the company has rode the mobile market’s success ever since. Internet marketers began using Twitter as another method to drive traffic to websites and build mailing lists. Marketing came along (baby No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [2010, Marketing] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the  U.S. by 2050.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2010, Marketing] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. In fact, earning inbound links was one of the core tenets of inbound marketing. What does this mean for marketers?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [2010, Marketing] How to Choose the Right Domain Name and Extension for Your Website
    Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), Your domain name will probably cost around $10 a year, but premium domains can go for up to $20,000 and in 2010, sex.com sold for $13 million. chosen your business name (“Greg’s Kielbasa” -- after your grandfather!),
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Marketing] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Phil Fernandez of Marketo.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 10, 2013
    [2010, Marketing] From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
    In 2010, MIT’s President, Susan Hockfield, launched the  MIT Production in the Innovation Economy (PiE) research group   to answer the question: “What kinds of production do we need–and where do production facilities need to be located–to sustain an innovative economy?”. And what does this mean for the future of the U.S. economy?”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2010, Marketing] 99 Amazing Facts On The Future Of Business [Slides]
    Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013. percent.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [2010, Marketing] Best practices for social media shilling
    Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. 'Photo credit: calmenda. Maybe even circulate a petition.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [2010, Marketing] LinkedIn Sponsored Updates: A Beginner’s Guide
    'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. We interviewed several B2B marketers who are using Sponsored Updates successfully, and compiled a list of tips to help your company start a successful campaign. percent. audience filters).
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [2010, Marketing] Bidding Fond Farewell to BtoB Magazine
    John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. Related articles.
  • E-QUIP  |  TUESDAY, OCTOBER 1, 2013
    [2010, Marketing] Clients May Not Know What They're Missing
    'How did Apple know that people wanted an iPad when they introduced it in 2010? Four decades earlier, Ford missed an opportunity to introduce the minivan in part because their market research didn''t indicate any demand for it. I wondered. The iPad and similar tablets have now surpassed personal computers in sales. Client Service
  • VOLACCI  |  MONDAY, SEPTEMBER 30, 2013
    [2010, Marketing] Hummingbird: Google’s Latest Algorithm Change & What it Means for Your Site
    Hummingbird is said to be one of the biggest changes to the algorithm since 2010’s Caffeine update, or even reaching back to changes made back in 2001. Set higher standards for yourself by rethinking your approach to your content marketing strategy. This update is said to have affected a staggering 90% of search results worldwide.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [2010, Marketing] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. B Testing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [2010, Marketing] How to Optimize Your Website for Sales Prospects
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Clients hate to read. And this is only in best-case scenarios.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [2010, Marketing] The Truth Behind University Recruiting
    Source: CEB Recruiting’s Recruiting Forecast, 2010–2013; CEB Recruiting Forecast Survey, Q4 2012. Blog CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment Solutions Selling Source Budgets for university recruiting are also up – more or less double what they were last year.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [2010, Marketing] Get the Most Out of Your University Hires
    Source: CEB Recruiting’s Recruiting Forecast, 2010–2013; CEB Recruiting Forecast Survey, Q4 2012. Blog CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment Solutions Selling Source Budgets for university recruiting are also up – more or less double what they were last year.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 19, 2013
    [2010, Marketing] Microsoft Office 365 Throws Email Marketers A Curve Ball
    'Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk folder or being quarantined. If you use Outlook yourself, you’ve probably noticed your marketing emails are being classified as spam. Email Marketing email deliverability
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [2010, Marketing] What Is The Future Of Content Marketing?
    'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [2010, Marketing] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    So we are bringing together the goods that make your marketing go. You can better collaborate with the broader marketing community – all within a single destination.  little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [2010, Marketing] Tooting My Own Horn: Guest Posts You May Like
    What started as a “one-time” (and yes, scary) editing project in 2010 has now become a major part of my business: book ghostwriting. ” If you’ve wanted to get more involved with Google+ but don’t know who to follow, do check out Ryan’s post and add a few of the marketing experts to your circles.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [2010, Marketing] New Sales Career Success Strategies
    JILL: Do sales tactics change when marketing to different generations of people? Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012 'Want to know more about what it takes to get ahead today? Click here to download an excerpt.). JILL: Dan, thanks for talking today. Dan Schawbel: Absolutely.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [2010, Marketing] How to Remove the Background of an Image in PowerPoint [Quick Tip]
    Lucky for us, PowerPoint does the same trick if you are using Office 2010 or later -- though it can be a bit harder to get it perfectly right. Try it out for yourself to spruce up your marketing. 'You know what is one of my biggest pet peeves when I''m designing something? but not all of us have Photoshop. and voila! That''s it!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [2010, Marketing] 4 Steps to Shorten Your Sales Cycle
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Back in May 2010, the Aberdeen Group released an important report on how to shrink the sales cycle and focus closers on sealing more deals. Enforce better accountability and compliance. Takaway point.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [2010, Marketing] 29 Quotes On The Future of Business
    In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 'The world has changed.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [2010, Marketing] Social Currency: Pay with a Tweet
    This online payment system was conceived and created back in 2010 and has recently received a new, sleek makeover that’s resulted in renewed buzz. But as is the way with all the latest and greatest hot topics, this tool requires some further examination into what it does and how it can play a beneficial part in a content marketing strategy. .
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 8, 2013
    [2010, Marketing] Data is the New Don Draper: the Rise of Analytics in the Marketing World
    Marketing is forever changed by the rise of analytics, but that shift doesn’t have to mean the undoing of more traditional marketers, especially when there are tools readily available that can provide the data needed to close every glaring gap in marketing campaigns. Lo and behold, by 2010, Twitter generated $44.6
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