• INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.
    [2010, Marketing] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. B2B Marketing Takeaway.
    [2010, Marketing] Spice Up Your Emails With Animated GIFs
    Are you bored with your email marketing? Windows Phone 7 and Outlook 2007, 2010, and 2013 don’t support the animation. For more marketing tips, guides, and inspiration, sign up for the VerticalResponse bi-weekly newsletter. Email Marketing email design gifs tipsDoes it lack pizazz? But what is a GIF?
    [2010, Marketing] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    It’s a scene that’s played out so many times in my marketing career. Cut to four weeks later. I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. We know the painful state of marketing in 2016 all too well.
    [2010, Marketing] Should Facebook be regulated?
    found a few blog posts in 2010 on Facebook and regulation. Let the debate begin here, on The Marketing Companion podcast. Complete  Marketing Companion Episode Guide. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [2010, Marketing] Scribble Market – Munich shooting – LIVE REPORT
    The post Scribble Market – Munich shooting – LIVE REPORT appeared first on Opentopic. Marketing ROI Cmo marketing roiScribbleLive allows users to create live stories on the Internet, to invite others to participate in those live.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [2010, Marketing] 5 Content Marketing Trends Sweeping Europe
    And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.
    [2010, Marketing] Scribble Market – Coup attempt in Turkey – LIVE REPORT
    The post Scribble Market – Coup attempt in Turkey – LIVE REPORT appeared first on Opentopic. Marketing ROI Cmo marketing roiScribbleLive allows users to create live stories on the Internet, to invite others to participate in those live.
    [2010, Marketing] How to Create Your Marketing Dashboard in Five Easy Steps
    Opentopic blog >> marketingprofs.com Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010, Marketing] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. Marketing is strategic.
    [2010, Marketing] Can Longform Close the Gap Between What People Share and What They Actually Read?
    You guys started Longform in 2010 and are now in the process of a redesign. Then hopefully a byproduct of that is that we still will grow, but if we wanted to grow, I think we would be more aggressively marketing ourselves and we would be doing all the things that high-growth sites do. ” That story is like a 45-minute read.
    [2010, Marketing] Custom Staffing Services – They Connect the RIGHT People With the RIGHT Jobs
    They added their coal mining division in 1998 and opened their Princeton office in 2010 – offering a full suite of workforce solutions to their clients. The post Custom Staffing Services – They Connect the RIGHT People With the RIGHT Jobs appeared first on Haley Marketing Group. And it has paid off!
    [2010, Marketing] What Marketers Can Learn about Digital Storytelling from Humans of New York
    Humans of New York (HONY), the photo-blog started by Brandon Stanton in 2010, has exploded into a cultural phenomenon with the intention of sharing the stories of everyday people. Why HONY Works—and What Marketers Can Learn. HONY has truly taken digital storytelling to a level all marketers should strive to achieve.
    [2010, Marketing] Frenemies: The Dangerous Distrust Between Sales and Marketing
    Marketing, on the other hand, often has a different definition of a qualified lead. What is a marketing-qualified lead (MQL)? Like any sibling relationship, the Marketing-Sales dynamic can be competitive—and even nasty. Like any journalist, you won’t get paid unless you deliver. So what can you do about it? Sales Enablement
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [2010, Marketing] Can Focusing on Content Marketing Help the ASJA Survive?
    Forging a path into content marketing. Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust. She was responsible for launching the the first regional conference in 2013 in Chicago, called Content Connections, which focused entirely on content marketing.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiSe Study.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiSe Study.
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiSe Study.
    [2010, Marketing] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. Marketing and technology rapidly change as a result of innovation. What seemed cutting-edge in 2010 wasn’t holding its own in 2016. This evolution was natural. Where to Begin?
    [2010, Marketing] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Account based marketing (ABM) is one of the many new buzzwords in the marketing world. Just a few weeks ago, our very own ion CTO and co-founder Scott Brinker along with Terminus CMO and co-founder Sangram Vajre met to talk about how ABM is affecting the ever changing marketing world. So Hacking Marketing. Jeff: Great.
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [2010, Marketing] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    It was a digital orgy, and the “Sarah Lawrence Class of 2010″ Facebook group was our Roman bathhouse. Besides the fact that green text bubbles are more annoying than the friendly blue iMessage bubbles, Wired takes a look at why it’s a missed opportunity in the market for Apple. Selected by Erin Nelson, marketing editor.
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [2010, Marketing] Why the airlines must improve their brand image
    billion in 2010. Content Marketing airline Airline Brand Image baggage fees Brand Trust Chuck Schumer Delta JetBlue southwest airlines United US Airways Wait Lines at AirportsThe negative perceptions of the major U.S. airline brands (e.g. Today, 62% of leisure travelers bring their bags onboard instead of checking them. Like this post?
    [2010, Marketing] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. ” With Contently, athenahealth’s creative teams now have the tools to optimize their content and prove the ROI of content marketing. Yet for the most part, the health care system in the U.S.
    [2010, Marketing] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [2010, Marketing] Kim Kardashian’s Emoji Business, and 4 More Stories You Should Read
    In a 2010 brawl caught on video, two drivers near Columbus Circle exchanged punches before one man pushed the other’s face into a planter.” The market is thriving, and celebrities of all kinds are getting involved as quickly as they can. Selected by Shane Snow, co-founder and CCO. Everything about this is so real.
    [2010, Marketing] Partner for Success
    When they were in need of a new website, they turned to Haley Marketing, again. After having worked with Haley Marketing in 2010, LGS Staffing knew it was a natural fit to develop their new site. The post Partner for Success appeared first on Haley Marketing Group. Learn more at lgsstaffing.com.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010, Marketing] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Callbox is an award-winning sales and marketing solutions provider. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010, Marketing] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Callbox is an award-winning sales and marketing solutions provider. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [2010, Marketing] Edtech and Elearning 2016: Top 200 Influencers and Brands
    From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw  $2.5 Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. EdWeek Market Brief, Education Week. ” Vicki A. 10.23.
  • INFER  |  TUESDAY, MAY 24, 2016
    [2010, Marketing] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. This transparency builds trust in the scores and enables sales and marketing to align around a common definition of good leads. About Infer.
    [2010, Marketing] Pressure
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. Pressure. The Backstory.
    [2010, Marketing] Where Did Your Email Marketing Strategy Lose Its Way?
    But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. The principles of good email marketing haven’t changed.
    [2010, Marketing] 10 Things You Can Learn About Content Marketing from Backlinko
    This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, […]. The post 10 Things You Can Learn About Content Marketing from Backlinko appeared first on Marketing Insider Group. Content Marketing
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [2010, Marketing] Vidyard Wins 2016 Marketo Revvie Award
    Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry. About Vidyard. About Marketo Revvie Awards. Media Contact: Brad Hem.
  • INFER  |  THURSDAY, MAY 5, 2016
    [2010, Marketing] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Infer is at the forefront of the movement to democratize data science by empowering go-to-market teams. Account-Based Marketing News & Announcements Press Releases Profile Management
    [2010, Marketing] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. Content marketing represents a big risk for them. The post What is Outside-In Marketing?
    [2010, Marketing] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. Content Amplification Enterprise MarketingStarbucks.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [2010, Marketing] 15 best Big Data companies and why they stand out
    IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. The The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. source: McKinsey ). PALANTIR. CAZENA.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [2010, Marketing] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    The event would serve as an inspiration for a business that’s now leading a wave of companies fundamentally changing feminine hygiene marketing. According to NPR, the number of times “period” was mentioned in one of five major media outlets has more than tripled since 2010. All they wanted to do was win. She had her period.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [2010, Marketing] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system. three weeks).
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [2010, Marketing] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry. Learn more about it here. About Vidyard.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [2010, Marketing] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. They are two different sides of the coin, each deserving dedicated focus and depth to do proper justice and to achieve significant gains in marketing and sales. Building Data-Rich Profiles for Hyper-Segmentation.
    [2010, Marketing] Customer Obsession Relies on Marketing – Part 3
    That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed. Marketing-led companies are more likely to outperform others on key metrics. Customer obsession requires a reliance on marketing. But, we have good news.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [2010, Marketing] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Marketing Automation: The Early Years.
    [2010, Marketing] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
    [2010, Marketing] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    As Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing , wrote in Fast Company , “The most startling truth is we don’t even think our way to logical solutions. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [2010, Marketing] What Every B2B Marketer Needs to Know About Readability
    B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Is there a problem with readability in B2B marketing content?
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [2010, Marketing] What Every B2B Marketer Needs to Know About Readability
    B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Is there a problem with readability in B2B marketing content?
    [2010, Marketing] Are you becoming an obsolete marketing professional?
    Typically, students in the class are marketing executives from small and large companies in the greater New York area. Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. The marketing world is changing even faster.
  • JUNTA 42  |  SATURDAY, APRIL 2, 2016
    [2010, Marketing] This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2010, Marketing] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    million in 2010. Oneforty began as an app store for Twitter, but shifted into an online resource for social media marketing. For reference, check out HubSpot’s [In Under 100 Words] series, which makes quick work of some fairly complicated subjects, including Marketing Automation , SEO , and Smarketing. So come on. There.
    [2010, Marketing] Is a career in social media marketing secure?
    Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. What is going on today? Is
    [2010, Marketing] Where Should You Publish Your Web Content? On-Domain vs. Off-Domain
    As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Content Marketing Strategy Enterprise Marketing
    [2010, Marketing] On Twitter’s birthday: How Twitter changed my life
    Here are some the results of this ONE meeting with Twitter friends that fall day in 2010 … The results. This was the beginning of the Social Slam conference, a highly successful event I started to highlight new social media marketing talent and provide an affordable, world-class conference. Although I am known (somewhat?)
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [2010, Marketing] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
    The strongest brands are run by marketers who know how to manage the fire. In 1932, Converse signed basketball star Charles Hollis (“Chuck”) Taylor to help market the All Star, which is how the sneaker earned its iconic nickname, the Chuck Taylor. Flash forward to 1998, and Converse was claiming just 2.3% of the market share.
  • INFER  |  THURSDAY, MARCH 17, 2016
    [2010, Marketing] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
    Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Infer, on the other hand, provides an open architecture that has helped over 120 businesses operationalize proven, structured workflows by infusing predictive intelligence into their sales and marketing systems.
  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [2010, Marketing] What the AlphaGo victory means for Marketing and Sales
    First chess, then Go, one human endeavor after another is being taken over by smart machines.  W hat does this mean for those of us in marketing and sales? In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications. New-AI will not replace your reps or marketers.
    [2010, Marketing] Sales Enablement Danger
    The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Since then, every marketer is now a potential buyer of this technology. Marketing
  • JUNTA 42  |  SATURDAY, MARCH 5, 2016
    [2010, Marketing] This Week in Content Marketing: Native Advertising Hits Network Television
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I interpret two recent developments at Google: The expansion of ads above organic search results from three to four, and the debut of Accelerated Mobile Pages (AMP). Sponsor (37:52).
    [2010, Marketing] Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands
    In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. In 2014 Influencer Identification #AI Artificial Intelligence b2b marketing influencer identification influencer marketing influencers Machine Learningfaster at responding to inquiries. Olson (#10). Company.
    [2010, Marketing] Lead Liaison Announces Technology Partnership and Integration with Mailjet
    Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options. The partnership provides mutual customers with a comprehensive  sales and marketing automation  front-end platform combined with a robust email deliverability engine.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [2010, Marketing] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    While the benefits to employees are obvious, we have uncovered many benefits to the company as well," Michael Oliver, the former engineering director at LinkedIn who helped build the room back in 2010, wrote in a LinkedIn article. Image Credit: HubSpot & Market Domination Media. Check out the post below. No Assigned Seating).
    [2010, Marketing] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    As a digital marketer, this may also have significant impact on your  advertising strategy. Before we get into how this change may affect marketers, let’s take a look at what the change would look like. Currently, According to some reports, these tests may have been going on since as early as 2010. The new look. No doubt.
    [2010, Marketing] Should My CEO be on Social Media?
    In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. The reality is however, that many of their peers are now tweeting, blogging and putting themselves “out there”. Sources.
    [2010, Marketing] Understanding the Data: The Warriors and Basketball Analytics
    Sales and marketing professionals probably see similarities between this analytical approach to basketball and their own business strategies.  In both, the goal is to reduce the “white space” by gaining insights into what has occurred in the past so you then can make the best possible decisions in the future. Which team won, of course.
    [2010, Marketing] Key to 2016: Personalize Marketing with the ICE Formula
    What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
    [2010, Marketing] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    Would you think to yourself that this company, and the others that hit the $1B mark so fast, were viable businesses with market traction and a pretty bright future? “ Marketing Land. If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? The answer: Twitter.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2010, Marketing] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance.
    [2010, Marketing] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    The average cost for downtime incidents increased from $5,211 per minute in 2010 to $8,023 per minute in 2013, an increase of almost 54%. Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. The Cost of Downtime.
    [2010, Marketing] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
    [2010, Marketing] 5 Reasons I’m Unsubscribing to Your Emails
    The email marketer in me wanted to scream ‘Noooooooo! Speaking of the turn of the decade, did you know, that back in 2010, only 13% of email opens occurred on a mobile device? Download Email Deliverability: Guide for Modern Marketers to ensure your emails actually get to their intended target. Email Marketing
    [2010, Marketing] Influencers: Paid or Earned Media?
    Influencer marketing has never been more popular with businesses and organizations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. Consumers no longer trust the brand or media and corporations. The […]. Author information. Raymond Morin.
    [2010, Marketing] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Let’s take a time out from the politics and see if we can glean a few lessons from his campaign on how to to make our marketing great : 1. Are you ready to make your marketing great again? Modern Marketing b2b Consumer
    [2010, Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Of the 7.2
    [2010, Marketing] How to write for social media
    Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through.
    [2010, Marketing] How Software Usage Intelligence Drives Revenue and Leads
    “It’s not marketing if it’s not measured.”. While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven decision making. Today, marketers are beginning to see the same value in software usage intelligence. Since 2010, V.i.
    [2010, Marketing] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. But where should you start? In 2016, Nonprofits Will Square Off Against. 1)The Slow End of Print.
    [2010, Marketing] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? The first step to planning a successful digital marketing strategy for the New Year is to be aware and ahead of what you should expect. Let’s take a look at these digital marketing statistics for hospitals below.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [2010, Marketing] 5 Predictions for SEO in 2016
    Content creators, marketers, and SEOs need to get friendly. See the Moz WhiteBoard Friday talk, “ Why We Can’t Do Keyword Research Like It’s 2010 ”. 4. Voice Search and Beyond from Search Marketing Expo – SMX. 5. SEO Search engine marketing search engine optimization search marketing search optimization
    [2010, Marketing] Content and Karma and Pandas, Oh My
    Now some marketers will slink off to a corner and try to figure out how to redirect the holiday party budget to some new content, but not you. You didn’t go into marketing to work harder; you went into marketing to be strategic about your laziness. Websites content marketing Elizabeth Williams linkedin outsourcing Panda websit
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [2010, Marketing] What Content Marketing Will Look Like in 2016: 40+ Predictions
    It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. 40+ Predictions on Content Marketing in 2016 from Content Marketing Institute.
    [2010, Marketing] Up, Up and Away: Skyscrapers as a Bubble Indicator
    Other examples of record-setting skyscrapers going up on the eve of financial downturns include Kuala Lumpur’s Petronas Towers in 1997 (Asian financial crisis) and Dubai’s Burj Khalifa in 2010 (global credit crunch). The Quest to Prove Marketing’s Impact. There Is a Pain Point in Marketing Today”. How about skyscraper high?
    [2010, Marketing] Personal Branding Lessons From Joe Bonamassa
    Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks. Author information. Raymond Morin. Raymond Morin. Social Media Influence
    [2010, Marketing] Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
    Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. But knowing the rules can keep you ahead of the game, and help you venture into new marketing areas in these strict fields. So what do you have to look forward to when developing marketing strategies for pharmaceuticals?
    [2010, Marketing] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    Since 2010, the holiday months of November and December are comprising a shrinking portion of total annual revenue. In 2010, holiday-sensitive categories were generating 32% of their total annual revenue during the holiday months. Ecommerce Holiday MarketingRJMetrics analyzed data from hundreds of ecommerce stores. The big one?
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [2010, Marketing] How to Earn Links for Better SEO & More Audience
    In this, the age of online marketing, that once effective – but now outdated – book has found a new home in the recycling bin, replaced by the almighty hyperlink digitally connecting us with solutions across the globe. It’s from 2010 but it’s still accurate, and the drawings are great. Gone are the days of a shake and a smile.
    [2010, Marketing] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    In 2010, Google included Page Load speed as a ranking factor into the search algorithm, which determines the rankings of webpages on the SERPs (search engine results pages). Google has always prided itself on creating a great search experience for it’s users. Google’s “Slow Page” red label test. So how does AMP work ? It’s
    [2010, Marketing] What lies ahead: from the Wearables watershed to the Internet of many more Things
    simulators for high risk jobs), marketing (e.g. All hail the streamers
. > We’re watching less broadcast TV (average 220 mins per day!) in UK v 242 mins in 2010. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. selling anything of high value – experiences, events, property), logistics (e.g.
    [2010, Marketing] How to Remove Rending Blocking JavaScript From Your Website
    Since 2010 , Google algorithms account for loading speed in ranking decisions. With the ever evolving world of online marketing staying ahead of any potential issues is critical to success. Have you ever finished creating a website and loved everything about it? So now you are asking, what is render-blocking JavaScript? Body HTML.
    [2010, Marketing] 12 Emerging Trends for Social Media Influencer Marketing
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. 12 Emerging Trends for Social Media Influencer Marketing by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
    [2010, Marketing] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    In another episode , the main character spends two full minutes discussing the car's features while struggling to model at a car show. 5) Coca Cola, Miracle Whip, Polaroid, Virgin Mobile & More in Lady Gaga's Music Video, "Telephone" (2010). So how does product placement work? How much does it cost? Let's dive in. Image Credit: ACE.
    [2010, Marketing] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. So what happens now?
    [2010, Marketing] Ok CMOs the Time Has Come To Do This, Finally
    " I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly ALL marketers, resistance to this is indeed, futile. Marketers no longer make a clear distinction between offline and online marketing disciplines as 98% of marketers say the disciplines are merging.
    [2010, Marketing] 7 Places to Find Quality Email Newsletter Templates
    Email marketers have a lot to compete with in their subscribers' inboxes. These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013. There are a lot to choose from, but here are four of our favorites: Market - Responsive Newsletter with Template Builder ($19). Twenty? Fifty? Price: Free.
    [2010, Marketing] 9 Stellar Referral Program Examples
    Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. Google.
    [2010, Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. Content Marketing Social MediaOf course not.
    [2010, Marketing] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
    [2010, Marketing] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up. Visual Marketing.
    [2010, Marketing] Beyond Buyer Profiling To Buyer Personification
    Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so. by Evan Shuster.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [2010, Marketing] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we share our predictions for the evolution of content marketing in 2016-17. We wrap up the show with a #ThisOldMarketing example from the Content Marketing Institute. Download this week’s PNR This Old Marketing podcast.
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