Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
Marketing, on the other hand, often has a different definition of a qualified lead. In fact, according to Gleanster , 30 to 50 percent of leads in a pipeline are not ready to buy. What is a marketing-qualified lead (MQL)? What is a sales-accepted lead (SAL)? So what can you do about it?
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