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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. In fact, according to Gleanster , 30 to 50 percent of leads in a pipeline are not ready to buy.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136
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