The Thorny Question of Marketing Attribution: Does It Apply to B2B?
Biznology
AUGUST 24, 2012
Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. Sure, we business marketers want to know where to invest our precious dollars. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business?
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