2010 and Marketing Mix - B2B Marketing Zone

Best Google AdWords Tips and Tactics of 2010

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords

Adwords Paid Content Paid Search Agency Tactics

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

MAY 16, 2011

As of December 2010, almost a third (31%) of U.S. Marketers can no longer put off thinking about how mobile fits into their marketing mix. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. Slide 35: Nearly one-third of U.S.

B2B Marketing

B2B Marketing Cost per Lead Stats B2B

Why Social Media Matters for B2B Vendors

Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

Social Media

Social Media Vendors Media B2B

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media

Social Media Paid Content Tactics Tips

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

JANUARY 19, 2011

5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. not personalizing your invitation-to-connect messages, and more.

Paid Content

Paid Content Optimization Paid Search Agency Tips

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. 92% of recruiters use social media to find new candidates, up from 82% in 2010. Internet users. eMarketer ).

Paid Content

Paid Content Social Media Stats Social Marketing

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content

Paid Content Statistics Social Media Social Marketing

Best SEO Guides, Tips and Resources of 2010

Webbiquity

JANUARY 26, 2011

Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%).

SEO

SEO Resources Tips Best Practices

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

AUGUST 16, 2010

Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Christina Warren reviews 10 tools on her list of social media favorites, including some surprises.

Social Media

Social Media Budget Programs Social Marketing Tools

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience.

Paid Content

Paid Content Social Media Statistics Research

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

AUGUST 18, 2012

Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. The number of tablets in use in the U.S.

Paid Content

Paid Content Social Media Social Marketing Statistics

B2B Marketing Zone

Webbiquity

Best Google AdWords Tips and Tactics of 2010

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webinars

Trending Sources

Why Social Media Matters for B2B Vendors

Webinars

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Best Web Presence Optimization Guides and Tips of 2010

19 New Featured Sources on the B2B Marketing Zone

87 More Vital Social Media Marketing Facts and Stats for 2012

83 Exceptional Social Media and Marketing Statistics for 2014

Best SEO Guides, Tips and Resources of 2010

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

79 Remarkable Social Media Marketing Facts and Statistics for 2012

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