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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Frustratingly inconsistent.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Enough business. Fraternity Brothers.