LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. What is the future of content marketing? The 6C's of Content Marketing.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true? Cost per lead? Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing?

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. How can you amplify and extend new releases through social media? PR and SEO.

PR 100

PR Tools Tips Blogger 100

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. Have your marketing tactics changed accordingly?

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Generate leads and drive revenue. Own your social media strategy.

Social Media 174

Social Media Work Management Marketing Management Media 174

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Join the party

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

markempa

NOVEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. I say “almost” only because Unica seems to intend to link search click-throughs to a traditional marketing database.)

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Are marketers now sales people?),

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

markempa

MARCH 6, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Influencer Relations / Marketing Consultant at Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. The Internet of Things and big data have introduced many new opportunities for marketers.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. What a thrill!

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120