Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JUNE 25, 2008

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Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

APRIL 8, 2008

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Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

MARCH 2, 2008

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Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

NOVEMBER 20, 2006

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Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

JUNE 5, 2006

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Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Facebook 100

Facebook Media Cost Per Thousand CPM 100

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly B2B Marketing Content: Lure or Lasso? Share it on StumbleUpon.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100