sales 
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades.
Customer Experience Matrix
SEPTEMBER 1, 2010
150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. 51% win rates 55.6%
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B2B Marketing Zone Posts
NOVEMBER 3, 2009
Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. 2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association - Modern B2B Marketing , October 19, 2009. B2B Marketing and Sales Tip #268 , October 29, 2009. Hot Topics.
LeadSloth
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Sales & marketing alignment. Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The response was overwhelming: see below for all 18 (!) predictions.
B2B Marketing Zone Posts
MAY 3, 2010
April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.
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