Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Could marketers finally be ready to spend on measurement?

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Is Social Media Wasted on PR Agencies? Five social media myths that MUST STOP NOW! Social Media Tracking 101 - Marketing Genius Blog , October 20, 2009. Use Social Media To Build Offline Relationships - FYIndOut , October 20, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Kevin Joyce , CMO, Market2Lead. In 2010 you’ll start to hear about marketing methods. The response was overwhelming: see below for all 18 (!) predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40