Customer Experience Matrix

JANUARY 5, 2010

Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 11, 2011

Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. This leaves all the other B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version. Good balance between copy and design elements.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Facebook Marketing Tips and Tactics. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40