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Paul Gillin

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Finding Balance in the Always-On World

Paul Gillin

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. The fact that someone sends you an unsolicited e-mail does not mean you are obliged to respond. Qualman recommends completely shutting off e-mail, Twitter and the like once a week.

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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’”

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

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Remembering Peter Morrissey

Paul Gillin

My last e-mail exchange with Peter Morrissey was disconcerting. He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. But there was something wrong this time.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. If the problem affects just a few people, ask them to follow you, then send a direct message with an e-mail address or phone number to resolve the issue out of public view.

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