Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

JULY 15, 2010

Some of the top ones included: What is the best way to align your efforts with sales ? My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How do you balance the need for quantity of leads vs quantity? Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

ClearVoice

MARCH 9, 2023

Increased brand awareness and a boost in sales. The publication circulated and increased brand loyalty which, in turn, increased sales. Let’s also return to 2010. .” A content marketing strategy must not be stagnant. It needs to evolve. The result? This article provides those steps.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

DECEMBER 7, 2010

It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. In their research with 1,000 sales executives in the U.S., They can’t fully blame their organizations as they also did not report using social in the sales process themselves.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

NOVEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Then ran marketing for 2 firms.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. It serves as the basis for your sales and marketing strategy.&# Marketers sell stuff and sales people market stuff. Or I need to generate 1000 “leads” to generate 1 sale.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 11, 2010

Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% growth for US tech market, and 8.2% growth for global tech market should be expected.

Budget Programs 40

Budget Programs Spending Lead Scoring Lead Ranking 40

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Unclear lead criteria: speak with sales to uncover the specific lead criteria and scoring that will define a quality lead. Thanks for emphasizing the point! This is a constant.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Get creative. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

The Customer

SEPTEMBER 22, 2021

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Today, Amazon claims that these recommendations drive 35 percent of their sales. And Then There’s Really Innovative Personalization. MARKETING OPS.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great! I will check it out.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. We had become sales order-takers and now we were paying the price. It’s about aligning with sales on business outcomes and working together to craft plans to achieve those outcomes. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Michael Brenner Aug 24 2010 Thanks Jessica, obviously still checking in.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Some creative marketers call these lists suspects. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

DECEMBER 14, 2010

Sales projections? These had to be validated by the sales folks. Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Operational dependencies?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! What we do online is changing. But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More sales. More leads. Greater awareness.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 11 2010 Thanks Andrew! Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Digital Marketer

MARCH 30, 2023

Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Friends from college had started the first Internet company in Arizona, and they needed marketing help.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Marketing Insider Group

JUNE 24, 2010

by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

AUGUST 3, 2010

With this approach you will reap the rewards of understanding your audience and providing them value which they will return in the form of leads and sales. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. It was great meeting you and so happy you enjoyed the presentation!

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100