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OCTOBER 6, 2010 [2010, Lock-In] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
OCTOBER 6, 2010 | REPUTATION TO REVENUE
[2010, Lock-In] Why is customer-centric marketing still more talk than action?
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