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How to Become a Thought Leader on LinkedIn

Buffer

Because, done well, it works. Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

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In a super-scientific study, we asked marketers on LinkedIn for the #1 tool they look for when they’re in the market for a B2B advertising solution. And guess what platform helps marketers run not only their “tip of the spear” campaigns but also their targeted Facebook, LinkedIn, Google Ads campaigns? Make it make sense.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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Content Marketing as We Know It No Longer Works

EveryoneSocial

They understand that content marketing as we’ve known it no longer works. That recipe no longer works, and it hasn’t for some time. And yet so many marketers keep going back to this playbook like it’s 2010. The post Content Marketing as We Know It No Longer Works appeared first on EveryoneSocial. Check this out.

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian!

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!