Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. I actually work at Vertical Measures! Joining the LinkedIn group now.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

MARCH 27, 2012

Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Jay may indeed be right.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Copyright © 2010 Tiecas, Inc. Make sure your primary navigation and site pages conform to a familiar user interface. For example, segment your products and services by application and/or industry.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MARCH 27, 2012

Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Jay may indeed be right.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” You can always have a link to your LinkedIn profile to get the essential but boring details out of the way. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Encourage social sharing (Facebook, LinkedIn, etc.) Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. A bit of further refinement led to the current best practice model for WPO, the POSEEE approach: Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising, etc.). Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. Today, there are currently 4,122 jobs posted for marketing technologists on LinkedIn. In 2010, I had an epiphany. Vertical competition in digital channels. 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Webbiquity

JULY 14, 2010

Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. 5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. Top 100+ Link Building Resources by Vertical Measures Blog. Share this on LinkedIn. Nine Tools for Your Link-Building Toolkit by ClickZ. Share this on Bebo.

Link Building 100

Link Building SEO Ad Building Tools 100

ClickZ

DECEMBER 31, 2022

S’well S’well was founded in 2010 by Sarah Kauss with a mission to reduce the use of single-use plastic bottles. mDesign Home Décor mDesign is a vertically integrated, DTC brand specializing in the provision of elegantly designed home decor and storage solutions. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Industrial Marketing Today

OCTOBER 26, 2009

Don’t make the visitor scroll vertically or horizontally to read your primary content. Copyright © 2010 Tiecas, Inc. Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information. Calls to action – be absolutely clear about what you want the visitor to do.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz LEWIS PR © 2007 - 2010 Adam Singer, The Future Buzz | Media, Marketing, PR Web design by Pro Blog Design.

Tactics 40

Tactics PR Planning Buzz 40

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. That’s why you need to know what’s going on from your user’s point of view. With heatmaps like confetti, you can see a picture of how visitors from various sources experience your site. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

seo.co

DECEMBER 8, 2020

Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. But you have to think vertically, horizontally and every other way but straight forward. If someone were to look at your Google+, LinkedIn, Facebook, or Twitter profile, would they see a theme in the content you share?

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. How are Machine Learning and Personalization transforming Marketing? About Evergage.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Contently

AUGUST 9, 2016

As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. (In The app-centric internet seems to be winning—as of 2015, 85 percent of the time users spend on mobile is in apps.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

MARCH 3, 2020

In this blog post, we're going to mark the beginning of a new decade by venturing back in time to 2010 and showing you ten-year comparisons of six of the oldest and most popular social media platforms. 6 Social Media Platforms in 2010 vs. 2020. In 2010, Facebook grew from 400 million to just over 600 million active users.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Metadata

JULY 26, 2021

Are there certain verticals, or spaces, or regions who didn’t take the foundational knowledge bait? Don’t just think LinkedIn. Connect with Aubyn on LinkedIn here. By running a few high-level reports, you should be able to pull out key engagement trends from stage 1 (foundational knowledge). Which accounts aren’t engaged?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. In 2006, they founded Marketo.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94