Tony Zambito

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  Image via Wikipedia. To say things are changing is an understatement.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. What is happening? 

Planning 100
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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.