Customer Experience Matrix

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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Real Examples of Social Media ROI

Customer Experience Matrix

Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 million in tech spending by helping users share ideas on how to solve their problems more cheaply. million in tech spending by helping users share ideas on how to solve their problems more cheaply.

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Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Silverpop suffered a widely-publicized security breach in December 2010. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. enhanced security.