MARKETING INTERACTIONS | THURSDAY, OCTOBER 25, 2007
[2010, Linkedin] From Campaign to Conversation - Marketing Interactions
The closest I can get to for a successful B2B "social" (networking) campaign is LinkedIn or, perhaps Digg. Rebelations Selling To Big Companies Seth Godin The Funnelholic The Lunch Pail Webbiquity Archives July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 More.
MARKETING INTERACTIONS | TUESDAY, OCTOBER 30, 2007
[2010, Linkedin] Marketing & Writing Resources to Jumpstart Your Brain - Marketing Interactions
Guy Kawasaki talks about 10 Ways to Use LinkedIn. Rebelations Selling To Big Companies Seth Godin The Funnelholic The Lunch Pail Webbiquity Archives July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 More. Enjoy!
MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008
[2010, Linkedin] Are your words the ones your customers use? - Marketing Interactions
extract their LinkedIn, Facebook profiles and the blogs from their profiles (pages are too standardized) 3. Rebelations Selling To Big Companies Seth Godin The Funnelholic The Lunch Pail Webbiquity Archives July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 More.
MI6 MARKETING AGENCY | TUESDAY, JULY 20, 2010
[2010, Linkedin] The Mi6 Tweekly: Week of July 12, 2010
Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). What was @Linkedin Thinking? My concerns regarding the changes made to #Linkedin groups #in. RT @schachin: Got email frm someone inside @LinkedIn informing me ALL users w neg opinions on the changes aren’t as informed as they are.
FEARLESS COMPETITOR | TUESDAY, JULY 20, 2010
[2010, Linkedin] Tips for using online video to engage prospective buyers
Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications).
WRITING ON THE WEB | TUESDAY, JULY 20, 2010
[2010, Linkedin] Top 100 Women Creating Online Income Streams
Share this on LinkedIn. Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. First, here are the criteria I used to identify them: Content-rich blog. High quality web site. Prominent free giveaway.
SMALL MANUFACTURER BLOG | TUESDAY, JULY 20, 2010
[2010, Linkedin] How to Use Facebook for B2B
July, 2010. Do you wish someone would just show you how to use your e-newsletter, blog or LinkedIn profile more effectively versus developing something completely new? Published by Dianna Huff. Volume 10, Number 7. Welcome! Due to vacation and a flurry of new projects, this newsletter is a few weeks late. Regards, Dianna Huff.
STORIES THAT SELL | THURSDAY, JUNE 24, 2010
[2010, Linkedin] 3 Tips for Finding Your Next Case Study Customer
Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works.
MARKETING GENIUS BLOG | MONDAY, JULY 19, 2010
[2010, Linkedin] Monday Marketing Term: CAN-SPAM
Share this on LinkedIn. CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Line: 23 Message: Incorrect key file for table './b2l_shrinker/phurl_settings.MYI';
WRITING ON THE WEB | MONDAY, JULY 19, 2010
[2010, Linkedin] Content Creating Processes: Do you know too much?
Share this on LinkedIn. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. One clear message, that leads to an action, a shift in thinking. Digg this!
WEBBIQUITY | MONDAY, JULY 19, 2010
[2010, Linkedin] B2B Marketplaces: A New Breed Takes On an Old Problem
Share this on LinkedIn. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Digg this!
CEEKUE | MONDAY, JULY 19, 2010
[2010, Linkedin] Facebook For CRM
Tags: Social Media facebook linkedin
CEEKUE | SATURDAY, JULY 17, 2010
[2010, Linkedin] Sunday Cartoon – Ideas
Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
NUSPARK | SATURDAY, JULY 17, 2010
[2010, Linkedin] Set the Record Straight: Marketing Automation vs. Email Programs
When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. 4. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Standard email programs are limited in identifying hot prospects. Get it?
SAZBEAN | FRIDAY, JULY 16, 2010
[2010, Linkedin] Sazcast Episode 32 – Internet & Business Law with Karen Evans from Lawrence Tech
Karen’s LinkedIn Profile. Internet & Business law with Karen Evans, Professor of Law at Lawrence Technological University. Show notes. Here are the links we discussed in the podcast: Karen’s Blog. LTU’s Undergrad Management Program. US Trademark & Patent Office. Copyright FAQs. Subscribe to the feed.
LEAD VIEWS | FRIDAY, JULY 16, 2010
[2010, Linkedin] Blog to Generate Leads
Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. It gives the blog a distinct identity.
HUBSPOT | THURSDAY, JULY 15, 2010
[2010, Linkedin] 7 Tips to Help Nurture Your Leads to Buy
The offer can be something as simple as an invitation to join a LinkedIn user group, as was the case in this lead nurturing email. Notice how the subject line, banner, and link all directly call on the reader to perform the same action: join the user group on LinkedIn. Not all leads are created equal. But it does not work like magic.
WRITING ON THE WEB | THURSDAY, JULY 15, 2010
[2010, Linkedin] Content Marketing Ideas: Rethinking Blogging
Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It was like magic. Customers rule. Digg this!
MARKETING GENIUS BLOG | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] 5 Email Marketing Thought Leaders
Share this on LinkedIn. Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Shadow Pipeline – accounting for the missing dollars
Share this on Linkedin. Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really.
SMALL MANUFACTURER BLOG | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could “FaceTime us. What do you think?
WEBBIQUITY | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. Share this on LinkedIn. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Is great content really all you need?
WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Blog Checklist: 10 Items BEFORE You Publish…
Share this on LinkedIn. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers). Add image.
B2B MARKETING ONLINE | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Tweet-sized B2B
Last week, a really interesting discussion started in B2B Marketing ‘s group on LinkedIn about defining B2B marketing within the. B2B marketing often faces being pigeonholed as the ‘undefinable’ –. or worse, the ‘boring’ – sibling to the glam of B2C marketing. But B2B. is on the rise. As a group, we’ve embraced digital. Integrated social.
CONNECT THE DOCS | WEDNESDAY, JULY 14, 2010
[2010, Linkedin] Social Media - Invest in relationships for the long run
We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? " David Alston's Marketing Prediction for 2010. So what will 2010 bring? David Alston's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. David Alston.
CEEKUE | TUESDAY, JULY 13, 2010
[2010, Linkedin] Numbers – 2013
Share this on Facebook Share this on LinkedIn Digg this! In the year 2013 more mobile phones than personal computers will be used for Internet access. Is your company mobile phone ready? Will you be ready in 2013? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
WRITING ON THE WEB | TUESDAY, JULY 13, 2010
[2010, Linkedin] 3 Biggest Challenges for Online Content Marketing?
Share this on LinkedIn. What are the three biggest challenges to marketing your business? know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m always asking you, because some of my readers are very smart and think of things I don’t. Digg this!
LEADSLOTH | MONDAY, JULY 12, 2010
[2010, Linkedin] Hubspot Review
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Marketing departments at mid-size companies. Small Businesses.
CEEKUE | SUNDAY, JULY 11, 2010
[2010, Linkedin] Philips On Linkedin
An interesting interview a couple of days ago with Philip’s Global Director of Online Hans Notenboom on the Linkedin Blog. Tags: Social Media linkedin Especially the three tips that Notenboom gives for social media engagement. After getting the accounts the [.].
WRITING ON THE WEB | MONDAY, JULY 12, 2010
[2010, Linkedin] Content Marketing Results: Landing Pages Rule
Share this on LinkedIn. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something. To take one specific action.
WEBBIQUITY | MONDAY, JULY 12, 2010
[2010, Linkedin] Social Media Strategy? Think Like a Reporter
There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four social media venues. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Tweet?
NUSPARK | TUESDAY, JUNE 8, 2010
[2010, Linkedin] Measuring Social Media ROI-How?
LinkedIn offers a business-only relationship-building site for your company. Social Media and ROI: Measuring Financial Impact and Response in Client Markets. ROI = gain on investment-cost of investment/cost of investment. So, what does that mean to the average CEO considering Social Media Marketing for their business? Are you a B2B company?
PAUL GILLIN | THURSDAY, MAY 27, 2010
[2010, Linkedin] The Power of B2B Communities
Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Does it set the stage for a deeper discussion of social communities?
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[2010, Linkedin] The Appeal of B2B Social Networks
Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Wiley & Sons: Online communities are a bit of a paradox.
CEEKUE | SATURDAY, JULY 10, 2010
[2010, Linkedin] Sunday Cartoon – The Power Of Word Of Mouth
Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 9, 2010
[2010, Linkedin] HiveFire Curata Cuts the Work in Content Aggregation
Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. It’s like a sailor dying of thirst. ranking the selected articles.
MARKETING GENIUS BLOG | FRIDAY, JULY 9, 2010
[2010, Linkedin] 60 Seconds with Ardath Albee: Tracking Beyond the First Click
Share this on LinkedIn. In this continuing series, Ardath Albee, a leading B2B marketing strategist applies over 20 years of business management and marketing experience and offers tips to help marketers generate more and better sales opportunities. She’s also author of the book eMarketing Strategies for the Complex Sale. Tweet This!
WRITING ON THE WEB | FRIDAY, JULY 9, 2010
[2010, Linkedin] Online Reputation? 4 Tips
Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business.
WRITING ON THE WEB | THURSDAY, JULY 8, 2010
[2010, Linkedin] Online Content Marketing Results: Poll Says 50% Dissatisfied
Share this on LinkedIn. In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. Digg this!
SOCIAL MEDIA B2B | THURSDAY, JULY 8, 2010
[2010, Linkedin] 5 B2B Social Media Lessons from Presentation Planning
Is your B2B audience on Facebook or are they more active on LinkedIn? Any B2B social media endeavor requires planning, whether it is a short term campaign or a long term approach. It is unlikely you will succeed in meeting your goals without some degree of planning. Agree to Pre-Plan. Know Your Audience. Overplan. Make Your Content Shine.
FEARLESS COMPETITOR | WEDNESDAY, JULY 7, 2010
[2010, Linkedin] 4 Fearless Predictions from the Fearless Competitor
Marketing take-away – If you’re not getting into social media with a blog, Twitter presence, Facebook fanpage and Linkedin profile – you miss out. Let’s have a bit of fun in this post. Shine up the crystal ball & make a few fearless prognostications. What’s going to happen in the next 12-24 month?
MARKETING GENIUS BLOG | WEDNESDAY, JULY 7, 2010
[2010, Linkedin] Advanced Techniques that Takes Email to the Next Level
To make this easier, you can add buttons to simplify sharing to Facebook, LinkedIn, Twitter or other social networks. Share this on LinkedIn. In the past months, I’ve written a lot about best practices for email marketing. Video in Email. Emails are usually very text-rich, with at most a couple of supporting images. Social Media.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 7, 2010
[2010, Linkedin] An Interview with Sean Geehan, CEO and Founder Geehan Group
The host expects this single event to increase total 2010 sales by 5-12%. Share this on Linkedin. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers.
WRITING ON THE WEB | WEDNESDAY, JULY 7, 2010
[2010, Linkedin] Phony Testimonials and Dumb Social Proof
Share this on LinkedIn. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. Readers can smell a phony testimonial a mile away from the computer screen. Liking.
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010
[2010, Linkedin] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
June 2010. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? Marketing Interactions , June 10, 2010 The amount of information available is staggering. Problems with Inbound Marketing , June 30, 2010. Enjoy. link].
SMASHMOUTH MARKETING | TUESDAY, JULY 6, 2010
[2010, Linkedin] Content Marketing: Accuracy, First Impressions and Demand Gen
You betcha. A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what?
FEARLESS COMPETITOR | TUESDAY, JULY 6, 2010
[2010, Linkedin] Use Webinars for Content Acquisition
The blog post was well received with engagement through our inbox, blog comments, LinkedIn, Twitter and was requested as a guest blog post by Shari Weiss (@sharisax). In our recent popular post, Inside the Mind of the B2B Buyer , the data showed that buyers today look for educational content at every stage of the buying process. “).
MARKETING INTERACTIONS | TUESDAY, JULY 6, 2010
[2010, Linkedin] The Contagious Content Challenge
When we issued these materials we would post on LinkedIn updates and to discussions in relevant groups. Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. read your book and am beginning to implement your strategies.
WRITING ON THE WEB | TUESDAY, JULY 6, 2010
[2010, Linkedin] Best Content Content Marketing Tool on the Planet?
Share this on LinkedIn. Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Digg this!
WEBBIQUITY | TUESDAY, JULY 6, 2010
[2010, Linkedin] Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)
Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. But here we are! Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date.
WRITING ON THE WEB | MONDAY, JULY 5, 2010
[2010, Linkedin] Is the Social Web Changing How We Write?How to Write Like You Talk
Share this on LinkedIn. How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Buzz up!
CEEKUE | SATURDAY, JULY 3, 2010
[2010, Linkedin] Numbers – 76
Share this on Facebook Share this on LinkedIn Digg this! 76% of consumers don’t believe that companies tell the truth in advertisements. How high do you think this number will be for B2B campaigns? And for your company? Stumble upon something good?
SAVVY B2B MARKETING | FRIDAY, JULY 2, 2010
[2010, Linkedin] Savvy Week in Review - July 2
Some simple suggestions from Jeffrey Cohen on how unclutter email, Twitter, LinkedIn and RSS so you can focus on what's most important to you Friday again? How'd that happen? We don't know about you, but seems like time flies a whole lot faster during the summer months. We can hardly believe that it's already JULY!
MARKETING GENIUS BLOG | FRIDAY, JULY 2, 2010
[2010, Linkedin] 60 Seconds with Ardath Albee: Building Better Relationships
Share this on LinkedIn. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 20 years of business management and marketing experience to help companies eMarketing to generate more and better sales opportunities. Tweet This! Share this on Facebook. Stumble upon something good?
WRITING ON THE WEB | FRIDAY, JULY 2, 2010
[2010, Linkedin] Blog Content: Are you personal… or all business?
Share this on LinkedIn. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
SMASHMOUTH MARKETING | THURSDAY, JULY 1, 2010
[2010, Linkedin] Sales 2.0 Strategies: Demand Gen Lessons From the iPhone
I've loaded Salesforce, LinkedIn and even a link to my presentations should I meet a prospect on the road Not sure I'm going to pick up the new iPhone just yet. It's been a tried-and-true pattern the past 3 summers. What this means to me (and you) is its connection to Sales 2.0. The cool part is that it's only getting better! Sales 2.0
SOCIAL MEDIA B2B | THURSDAY, JULY 1, 2010
[2010, Linkedin] Unclutter Your B2B Social Media Sources
LinkedIn. This is a good time to go through your LinkedIn groups and see if they are providing any value to you. Tags: LinkedIn Social Networks Twitter clutter email newsletter inbox Most social media practitioners suggest you share more content from others than from yourself (assuming you are creating content as you should be).
MARKETING GENIUS BLOG | THURSDAY, JULY 1, 2010
[2010, Linkedin] Why Operational Transparency is Important to SaaS Customers
Share this on LinkedIn. When considering whether to implement an on-premise or on-demand solution , you should consider operational and scaling costs, availability requirements for the application, and ongoing maintenance and support to ensure you can meet SLAs for your customers or constituents. Tweet This! Share this on Facebook. Digg this!
CEEKUE | THURSDAY, JULY 1, 2010
[2010, Linkedin] Talking About Word Of Mouth
Share this on Facebook Share this on LinkedIn Digg this! “There is only one thing in the world worse than being talked about, and that is not being talked about.. Oscar Wilde. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
WRITING ON THE WEB | WEDNESDAY, JUNE 30, 2010
[2010, Linkedin] Business Results from Online Content Marketing?
Share this on LinkedIn. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed.
MARKETING GENIUS BLOG | WEDNESDAY, JUNE 30, 2010
[2010, Linkedin] 5 Ways to Mess Up Your Drip Campaign
Share this on LinkedIn. Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns don’t replace skilled sales people, they complement them. Here are the top 5 reasons: 1.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 30, 2010
[2010, Linkedin] Getting a customer is not the end goal it’s the middle
Share this on Linkedin. In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase.
WEBBIQUITY | WEDNESDAY, JUNE 30, 2010
[2010, Linkedin] Business Blogging – Do You Have What It Takes?
Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Share this on LinkedIn. How do you get there? Curiosity. Passion.
CEEKUE | WEDNESDAY, JUNE 30, 2010
[2010, Linkedin] Linkedin Still Growing
With more than 70 million users, Linkedin has become one of the major professional social networks. Linkedin was started in May 2003. Although it looks like Linkedin has distinguished itself from [.]. Tags: New Platforms Social Media linkedin
MI6 MARKETING AGENCY | TUESDAY, JUNE 29, 2010
[2010, Linkedin] The Mi6 Tweekly: Week of June 21, 2010
Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[2010, Linkedin] Ka Ching! Making LinkedIn Pay
Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Meet Mister LinkedIn. An uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He’s also developed a separate LinkedIn consulting and training business called Connect2Collaborate.
SOCIAL MEDIA B2B | TUESDAY, JUNE 29, 2010
[2010, Linkedin] Share Your Most Valuable Asset: Your B2B Network
Connections on social networks begin with a simple step, whether it is a follow, a retweet, a like or a response to a LinkedIn question. One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. This can actually do two things for your company.
WRITING ON THE WEB | TUESDAY, JUNE 29, 2010
[2010, Linkedin] Your Business and the Web: Getting Better?
Share this on LinkedIn. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
MARKETING GENIUS BLOG | MONDAY, JUNE 28, 2010
[2010, Linkedin] Chart of the Week: Show Me the Money!
Share this on LinkedIn. This week’s chart focuses on what marketers need to overcome their greatest challenges and is taken from the B2B Marketing Skills Survey , a study that examined over 500 B2B marketers and asked them about their challenges, opportunities and changing role in the organization. Is this your experience? Let us know.
WEBBIQUITY | FRIDAY, JUNE 25, 2010
[2010, Linkedin] How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully
Share this on LinkedIn. Guest post from the editors of RainToday.com. Smarmy. Phony. Mendacious. Two-Faced…. Right or wrong, these words are often associated with salespeople. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers. Selling is no different.
WRITING ON THE WEB | MONDAY, JUNE 28, 2010
[2010, Linkedin] Why Use a WP Sales Page Template?
Share this on LinkedIn. Have you tried to create a landing page using Wordpress? And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. There is.
HUBSPOT | MONDAY, JUNE 28, 2010
[2010, Linkedin] Top 5 Inbound Marketing Articles to Start the Week: All About Social Media
Is Twitter More Important Than LinkedIn for Personal Branding? Facebook and Twitter are rising in popularity for small business brand engagement, according to a recent poll conducted by LinkedIn, which asked the question, " What is the most important new platform for brands to master? ". If You Only Do *One Thing in Social Media.
WEBBIQUITY | THURSDAY, JUNE 17, 2010
[2010, Linkedin] SEM Mystery: The Case of the Missing Leads
Share this on LinkedIn. Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Care for a drink?. “I’ve got to watch my figure.. Went great.
SOCIAL MEDIA B2B | FRIDAY, JUNE 25, 2010
[2010, Linkedin] What is Your B2B Company About?
Represent Your Company on LinkedIn. And since all B2B social media approaches need to include LinkedIn, make sure you use this consistent description on all employee profiles and on the company profile. Tags: B2B Social Media 101 about page blog Facebook linkedin Twitter Start with Keywords. Share it Internally. Home and About.
LEAD VIEWS | FRIDAY, JUNE 25, 2010
[2010, Linkedin] Facebook And Twitter Not For Generating B2B Leads!
Especially the more popular channels like Twitter, Facebook and Linkedin. According to the report – of the 4,365,377 visitors to the 261 B2B websites that were part of the LeadForce1 research during Feb 2010 to April 2010 – 1,418,171 were enterprise visitors. Lead here is defined as an enterprise visitor.
EARNEST ABOUT B2B | THURSDAY, JUNE 24, 2010
[2010, Linkedin] This could be the start of a beautiful relationship
This could be facilitated by an exclusive LinkedIn Group or closed area of your website. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. Rationale. Food for thought.
PR MEETS MARKETING | THURSDAY, JUNE 24, 2010
[2010, Linkedin] Social Media Marketing Strategy 101: Definitions
– Ryan Schoenefeld via LinkedIn. While Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. akornblatt Social Media are the tools, Social Marketing is what you use Social Media for.
SAVVY B2B MARKETING | THURSDAY, JUNE 24, 2010
[2010, Linkedin] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. If someone reaches out to you - whether on your own blog, through a 3rd party like twitter or LinkedIn, or in the comments on someone else's blog or forum - respond. What does this have to do with business? Listen.
CEEKUE | WEDNESDAY, JUNE 23, 2010
[2010, Linkedin] Numbers – 126.000.000
Share this on Facebook Share this on LinkedIn Digg this! By the end of 2009 there were approx. 126.000.000 weblogs existing on the Internet. I am glad you were able to find mine. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
MARKETING GENIUS BLOG | WEDNESDAY, JUNE 23, 2010
[2010, Linkedin] Email Testing 101: Landing Page Design
Share this on LinkedIn. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
[2010, Linkedin] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Share your thoughts on Linkedin discussion groups. Q. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. Q. Does marketing have the right to unplug a prospect from a nurture sequence or is that the responsibility of sales? Common sense.
WRITING ON THE WEB | WEDNESDAY, JUNE 23, 2010
[2010, Linkedin] Sales & Landing Pages Using Wordpress: Learn How
If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Share this on LinkedIn. ET. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Email. We’re going to show you how on the call.
CEEKUE | WEDNESDAY, JUNE 23, 2010
[2010, Linkedin] Beware of your competitors
Share this on Facebook Share this on LinkedIn Digg this! You always have to be on your guard for competition. Try not to let them take the lead. And if they try to outsmart you, think of a trick to get ahead of them again. This video tells the whole story. Stumble upon something good? Share it on StumbleUpon Promote this [.].
MARKETING GENIUS BLOG | TUESDAY, JUNE 22, 2010
[2010, Linkedin] Chatter Gets Genius
Share this on LinkedIn. I spent the morn and afternoon at the San Jose Salesforce rally in advance of the Chatter revolution that’s expected later this summer. Genius got in on the action as a featured Chatter Exchange Partner. To learn more about Genius for Chatter click here. Tweet This! Share this on Facebook. Digg this!
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[2010, Linkedin] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
Posting a blog post as a news link in relevant LinkedIn groups where prospects belong. Updating your status on LinkedIn with a brief snip and link to a blog post. Participating in discussions in LinkedIn groups. There are more, and I'll try to get to them later this week. Q. Someone has to monitor for Step Backs. Any tips?
MI6 MARKETING AGENCY | WEDNESDAY, MAY 26, 2010
[2010, Linkedin] Announcing the Mi6 Briefing Series
These briefings are intended to be interactive in nature and include a live webinar with Q&A and access to a private Linkedin group for follow up discussions with Chris Herbert and other peers. copy of the PowerPoint presentation (upon request) Access to Mi6′s private Linkedin group for follow up conversations on the briefing.
MI6 MARKETING AGENCY | SATURDAY, MAY 29, 2010
[2010, Linkedin] The Mi6 Tweekly: Week of May 24, 2010
Linkedin (LI) tells me that of my 382 LI connections 149 of them have a twitter account. Watch for more integration w/Twitter and Linkedin! based small biz plan to do to grow business in 2010 <–includes a brief comment from me. Chart: Firmographics/Demographics of Linkedin. Monday. No tweets. Canadian Holiday.
MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
[2010, Linkedin] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
What’s new in B2B marketing for 2010? The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up and the role a corporate web site plays vs “offsite content. Paul on Linkedin. Blog post on Linkedin and Search Engine Optimization. In this Podcast Episode.
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 9, 2010
[2010, Linkedin] Are You and Your Customers Hungry for Social Media?
In the chart below you’ll notice that 74% of the surveyed marketers indicated that social media was the #1 emerging channel for B2B Lead Generation in 2010. Chart Source: B2B Sales Pro Turn to Linkedin (source: eMarketer). First of all don’t panic and don’t rush out and create a Linkedin group or start blogging and tweeting.
FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010
[2010, Linkedin] Are you budgeting for easy listening in a rock-and-roll era?
BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound. In our efforts to diversify the content of Follow the Lead, today we present our first podcast. Follow the Lead co-moderated the discussion with Andrew Gaffney, editor and publisher of DemandGen Report. To listen to the podcast, please click here. Subscribe to RSS.
HUBSPOT | TUESDAY, JUNE 22, 2010
[2010, Linkedin] LinkedIn Improves Groups with Follows and Likes
LinkedIn has often been criticized for not making improvements to its business social networks at the same pace as other networks like Facebook. Today, Linkedin followed this growth announcement with some significant improvements to its Groups feature. Taking LinkedIn Groups to the Next Level. Marketing Takaway.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 22, 2010
[2010, Linkedin] Creativity… a Sales Thing!
June XX, 2010— Ken Thoreson , Acumen Management Group president, has been cited by two of the sales industry’s leading online sales organizations for his social media savvy and blog excellence— InsideView’s IV50 list and BuyerZone’s All About Leads 20 Top Blogs. Creativity… It’s a Sales Thing! The good news? What were the results?
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010
[2010, Linkedin] 6 Ways For Marketing to Help with Social Media
I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". The "social media" person manages the Twitter handle, the Facebook page, and the blog.
SAVVY B2B MARKETING | TUESDAY, JUNE 22, 2010
[2010, Linkedin] 12 Ways to Promote Your eBook or White Paper
LinkedIn LinkedIn can be a great place to promote your paper to a targeted audience: Join LinkedIn groups where your prospects congregate. Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. Including on any appropriate resource pages.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 22, 2010
[2010, Linkedin] 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products.
WRITING ON THE WEB | TUESDAY, JUNE 22, 2010
[2010, Linkedin] 8 Ways to Use a Wordpress Sales Page
Thursday, June 24, 2010 at 4 p.m. Share this on LinkedIn. Do you know how many ways a sales page can be used? woke up thinking about this… because maybe you don’t think a “ sales page is something you need except once in a while for a product launch, when you’re trying to sell something. Email. Digg this!
BIZNOLOGY | MONDAY, JUNE 21, 2010
[2010, Linkedin] A Life of Purpose
So excuse me while I go join my family for a glass of wine while we talk and sit outside under the starry night on the first beautiful evening of summer 2010. Image by camknows via Flickr by Janine Swenson. It seems, I don't have a moment to spare, to reach out to connect with my social network. That's how much I have failed to communicate.
FEARLESS COMPETITOR | MONDAY, JUNE 21, 2010
[2010, Linkedin] 5 Ways to Integrate Sales and Marketing
Take our Linkedin poll. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business.
MARKETING GENIUS BLOG | MONDAY, JUNE 21, 2010
[2010, Linkedin] How the 80/20 Rules Applies to Lead Nurturing
Join Jep on Tuesday, June 22, 2010 11:00 AM PDT where you’ll learn how to generate additional revenue from your existing leads. Share this on LinkedIn. Last week’s chart showed how marketers are struggling to do more with less. And like a Jack Nicholson – Diane Keaton movie – something’s gotta give.
WRITING ON THE WEB | MONDAY, JUNE 21, 2010
[2010, Linkedin] Create Wordpress Sales Pages: Learn how this week
You can register right here for the free class on June 24, 2010 , at 4 p.m. Share this on LinkedIn. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform.