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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Such apps are also able to gather intricate data about customers, making it possible to buttress loyalty through personalization and automation. Source: ZoomInfo. Source: ZoomInfo.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Source: [link] Now — how can you be sure if this is going to work?

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I think I am now doing a better job with managing my personal brand and with creating a community. I have learned what is more important to you through your comments, links and content analysis. But I continue to learn from you.

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November: The Five Links You Need

Marketing Insider Group

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual. Source: [link]. Source: [link]. The Internet of Things and Branding.