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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50
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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Venture capitalists (VCs) invested $20.8 4 Marketing Learnings From a Study.

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The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Adobe Experience Cloud Blog

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. Luckily, Marketo had the chance to capture this event live. To see more, watch the video below.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100
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Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness

Adobe Experience Cloud Blog

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. More companies are feeling the pressure to be more effective and companies that have access to prioritized leads outperform those that don’t.

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

No doubt the scope of the Internet holds thousands of potential leads but you’ve got to be smart to find them. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”.

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Setting Your Social Media Strategy – Part 2

Adobe Experience Cloud Blog

An evaluation of your social media strengths quickly leads to the question: Where should I place my resources? Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging.