| |  2010 + Leads + Marketo + PointClear | 6 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JULY 21, 2010  Dialing up SLMA Radio The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management. PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. It’s another opportunity for b-to-b sales execs to learn how to pump up the volume. | FOLLOW THE LEAD JULY 21, 2010  Dialing up SLMA Radio The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management. PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. It’s another opportunity for b-to-b sales execs to learn how to pump up the volume. | | | | | |
| FEARLESS COMPETITOR AUGUST 31, 2011  The Best B2B Marketing Ideas of 2010 B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. You Don’t Know Jack (about online marketing) by Marketo (36%). This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. | SMASHMOUTH MARKETING NOVEMBER 2, 2010 Election Day: SLMA's 50 Most Influential People in Sales Lead Management The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. If you don't see the name of your favorite Lead Gen Experts, drop us a comment The list is vast and full of some fantastic peers of mine, and you can only choose 3. | | FEARLESS COMPETITOR JUNE 19, 2012  Purchases are fun, but…….they don’t move the business needle Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). Good place to start is the Marketing Measurement Cheat Sheet by Marketo.). | | | | | | | |
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