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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.

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Social Media: The Journey Begins With You

Marketing Insider Group

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100
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Integrating Social Media and Search

Marketing Insider Group

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. With this approach you will reap the rewards of understanding your audience and providing them value which they will return in the form of leads and sales.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. My next post will give you 6 steps to create content that drives leads for sales. Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads?

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. They compete with each other on key performance indicators like safety, on-time delivery, quality, energy management and employee satisfaction. Engineering recruits from more than 600 universities and colleges nationwide.