Tony Zambito
JANUARY 30, 2011
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. Image via Wikipedia. Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. How?
Tony Zambito
AUGUST 16, 2010
Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we look back on this year as the defining moment when marketing was transformed like never before?
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Tony Zambito
MAY 5, 2011
How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). The social experience is a new way of bringing the 1-to-1 customized approach to each potential opportunity and lead nurturing situation.
Tony Zambito
DECEMBER 5, 2010
Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers. Thinking Image by Benjamin Ellis via Flickr. Buyer behavior as a result is changing significantly on two fronts.
Tony Zambito
APRIL 24, 2010
In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. . It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. " There are several others cropping up as well.
Tony Zambito
MARCH 16, 2010
New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., a privately held strategy consulting firm and the leading experts on Buyer Insights and Buyer Persona Development since 2002, announced the introduction of their Buyer Persona Strategy Playbooks Series. For more information, visit www.goalcentric.com. # # #.
Tony Zambito
APRIL 12, 2010
. The Social Business Persona addresses the need for forward thinking organizations to understand the converging mix of usage behaviors, buying behaviors, and social behaviors that lead to social business strategies and the design of social experiences.
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