Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it
Tomorrow People
NOVEMBER 28, 2018
Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. She calculated that lead generation was pointless, as the amount the company spent on it equated exactly to its return. At its heart is higher revenue generation through personalized marketing.
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