LeadSloth
FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Conference also covers Lead Management. Some featured events: Silverpop B2B Marketing University. Conference.
LeadSloth
OCTOBER 20, 2010
The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Certification is also part of the University. More at the Eloqua University website.
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LeadSloth
JUNE 18, 2010
I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. Time & Date: Tue, Jun 22, 2010 11:00 AM PDT.
LeadSloth
JUNE 23, 2010
This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump. NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump.
LeadSloth
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.
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