Do You Have a Marketing Plan for 2010?
B2B Marketing Traction
DECEMBER 28, 2009
If you haven’t yet done your marketing plan for 2010, don’t panic. Find a way to track the source of your leads, the cost of your leads, your conversion rate of prospects to customers, and your marketing ROI (return on investment), even if it’s by simply using an Excel spreadsheet. There is still time.
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