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The Best B2B Marketing Ideas of 2010

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MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. Thanks. Did we miss any?

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations. Lead Scoring Predictive Intelligence Press Releases Profile Management Uncategorized

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. CRM Lead Scoring News & Announcements Press Releases

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Vidyard Wins 2016 Marketo Revvie Award


Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. The late start has let it adopt a broader scope from the beginning, offering both lead scoring and new prospect identification. Sounds pretty simple, eh?

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Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Social media. Awesome!

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading. Are you in search of inspiration?

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. Nobody wants to be sold on social platforms.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. She also blogs at Social Media Paige.

2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Modern B2B Marketing

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. Social media jumped way up on the marketing radar, with 18% of companies citing it as a key objective as opposed to last year when it was lumped in with “other.&# And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Modern B2B Marketing

Internet activity, The Nielsen Company found that the number of those actively using the Web grew 3.8% in January 2010 alone, to slightly more than 203 million users. The same Nielsen study mentioned above found that the average time people spend using Facebook per month grew nearly 10% monthly over a year, topping seven hours at the beginning of 2010 and apparently not having slowed since.

How to do Lead Nurturing Right


Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ).

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. Keep going!

Thought Leadership Interview #4 – Jon Miller, VP, Marketing at Marketo

Fearless Competitor

This time we interviewed the marketing leader for one of the fastest growing software firms in the world, Marketo. Question 1: CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised.  Blogs and content sharing are critical elements like websites and Marketo has a very popular blog.

Social Media & Marketing Automation


This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Chatter. asked myself: Does Marketing Automation Get Social?

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? fearlesscomp : IMHO Scoring is critical.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement


Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact.

Seeking a World-Class CMO for Marketo

Modern B2B Marketing

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Because of this, we have decided to expand the marketing leadership here at Marketo by hiring a Chief Marketing Officer.

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Lead Generation to Demand Generation

Connect the Docs

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. " Maria Pergolino's Marketing Prediction for 2010.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. Sales Lead (52).

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. date from the mid-2000s and were originally built to feed leads to The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

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Why You Need To Evolve Past Cold Calling: A CTA For Sales Professionals

Modern B2B Marketing

Search, social networks and B2B blogs are all providing sales information to prospects 24 hours a day. Based on that information, you can find out their company and the right person for the targeted account – this leads into a call to the right person and a possible qualified lead. Ask – Not every prospect wants to talk – even if they show up as a qualified lead.

How to measure ROI on creating and marketing content?

Connect the Docs

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M to their pipeline. Marketo's Modern B2B Marketing.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Content Marketing - Less is the New More?

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Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Right On also has a connector with location-based social network Foursquare. lead scoring: users can define separate scores for customer fit and activities. Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Either way, it’s worth a look to see what you’re missing.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Does 'Being Findable' mean 'Being Everywhere'?

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Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing.

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Marketo's Modern B2B Marketing.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. marketing initiative for 2010. Traditional phone polls by customer service representatives have evolved to include additional marketing channels, including email and social media. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Provide tips via an e-newsletter and social networking channels to help customers with common business challenges. 5.

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The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

How to put the "Viral" in B2B Marketing Viral Campaigns?

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50 newsletter signups (potential leads). It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Brian Carroll's blog B2B Lead Generation Blog.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.

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Dreamforce 2009: Engaging Effectively with Social Networks using

Modern B2B Marketing

At this Dreamforce 2009 session led by Fernando Obregon Almazan,; Lorena Vales,; and Jonathan Hersh,, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? .

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

But if likes what it sees, who knows where that will lead? See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation. intended to make money on its own) rather than strategic (i.e.,

CEO Perspective: Marketing as a Revenue Driver

Modern B2B Marketing

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders.  He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn a seat at the revenue table.


4 BtoB Marketing Action Items for 2011

Fearless Competitor

This will provide a high level overview of business to business lead generation best practices in a simple, easy to comprehend format. Lead nurturing , lead scoring , Universal Lead Definition, etc. It’s like a well-organized library of education on business to business lead generation. Quality leads matter. Originally posted 12/30/2010).

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The buzz around account-based marketing at MarTech


The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business. Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Target Account Data & Predictive Account Scoring. Background: What is Account-Based Marketing (ABM)?