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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. As companies start to realize the cost-effective strategies for 1099 employees, and see the value of varied voices and talents, this segment of the economy is only going to grow. Now, they’re leading the charge. 2010 set the tone for the #gigeconomy.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Teams try everything they can to drive more traffic, leads, and signups. About the Author Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel , a consultancy that helps SaaS teams reach and retain high lifetime value customers. So why is marketing it so hard? Many SaaS companies struggle with marketing.

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Look Beyond Lead Score to Qualify Leads. Use Lead Pulse!

LeadSquared

In sales & marketing, the most important discipline is to stay focused on Leads that matter most. It is, of course, important to nurture leads so that they start mattering. That’s the art and science of Lead Nurturing and we will not talk about it in this article. The answer lies in knowing the “Lead Pulse”.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success?