LeadSloth

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Eloqua Experience 2010

LeadSloth

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Certification is also part of the University. More at the Eloqua University website.

Eloqua 100
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Webinar Recording: 7 Steps to Finding Untapped Revenue

LeadSloth

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump. NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.