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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is the value and ROI of marketing automation? Absolutely.

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The Rise of Content in B2B Marketing

Ambal's Amusings

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Galen De Young.

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5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results.

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5 Ways Sales Will Continue To Evolve

Adobe Experience Cloud Blog

It also enables sales teams to better prioritize the leads they follow up with and do so in a more engaging way by referencing key points related to the content that compelled the click. is one of the newest tools revolutionizing B2B sales. technology integration. With Sales 2.0,

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Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Adobe Experience Cloud Blog

we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 continues to be a growing trend as we approach 2010.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. predictions.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don’t have the time to do, yet wish they could attend to personally. Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo.