marketing-lead 
markempa
MAY 24, 2010
BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.
markempa
SEPTEMBER 20, 2016
Have you ever wondered about how can you use LinkedIn for better lead generation and business. Then came a couple of decades of marketing positions – mostly in the technology industry. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.
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ViewPoint
SEPTEMBER 29, 2015
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
NuSpark Consulting
NOVEMBER 17, 2013
How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. Just look at these statistics.
Marketing Insider Group
APRIL 19, 2011
This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Are marketers now sales people?),
markempa
AUGUST 29, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
ViewPoint
JANUARY 15, 2013
Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.
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