Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. It’s the daily blocking and tackling of account targeting, sales lead generation, outbound communications, call centers, and data management and building a trusted reputation that drives business growth. Ironic, isn’t it?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 22% say social media. 20% say pay per click (source: SiteProNews ). Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80