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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Today, Pipedrive is used by sales teams at over 85,000 companies worldwide.

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Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Today, Pipedrive is used by sales teams at over 85,000 companies worldwide.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

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9 Chances for Website Conversion Optimization You Don't Want to Miss

Hubspot

Free Ebook: 10 New SEO Tips for 2010"), it's probably not going to have the best conversion rate. To reduce friction and increase conversion rates, here are 8 things you should consider doing (all of which we elaborate on in this blog post ): Shorten your lead-capture forms. The solution? Create targeted landing pages.