The ROI Guy
NOVEMBER 17, 2009
According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.
Marketing Insider Group
APRIL 19, 2011
Can that content be downloaded from your website with a simple web form for lead capture? Marketing houses that content on landing pages with web forms for lead capture. Leads are nurtured until they are sales-ready. We’ve read that social media works best when you can share content, especially your own.
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Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Lead Liaison
MAY 10, 2019
Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software , such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019.
Lead Liaison
MAY 10, 2019
Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software™, such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019.
The ROI Guy
OCTOBER 13, 2010
The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 65% of early stage buyers and 61% of middle stage buyers (SiriusDecisions -2010).
The ROI Guy
OCTOBER 11, 2010
This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%
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