Martech

MARCH 25, 2024

I spent an insane amount of time reassuring retailers that the sky was not falling and the email world wasn’t about to end just because their messages landed in the Promotions tab. In my Gmail, that’s where my mom’s emails go, along with other emails from my personal life. But what did I hear? That’s it.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Show Agenda Why are landing pages such a hot topic? Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

Unbounce

JUNE 23, 2020

Today, it’s those incredibly personalized marketing experiences that are most effective at getting signups and sales online. The Value You Care About Isn’t Landing Pages, It’s Conversions. Which begs the question: what’s the value of a landing page platform, really?

Pricing 120

Pricing Price Traffic Budget Programs 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Most landing pages dont do that!" Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements.

Paper 40

Paper Best Practices RSS Landing Pages 40

SendX

MAY 30, 2019

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convert

JULY 28, 2021

Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

markempa

SEPTEMBER 20, 2016

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. Another example is personal profiles that don’t even mention what the company or product is about. What do you want them to do?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Writing on the Web

JUNE 17, 2010

Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. More than 80% of buyers skim the entire search engine page before clicking and 33% of buyers click on paid search ads. How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The book is shortish at 191 pages and uses the principles he recommends.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! There are 2 Main Types of Search Results.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Outgrow

JANUARY 22, 2020

Sells runs his own blog on www.finchsells.com where he talks about everything from his personal life to his professional life. Over the past 18 years, he has experimented with everything - from pay per click marketing, building out his own sites, having a 2 million person mailing list to running his own affiliate programs.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Take personal accountability and decide what to change. And change it now.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Buffer

JANUARY 10, 2022

I tell you this from personal experience. Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. Be strategic, for sure.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Stevens & Tate

AUGUST 10, 2020

Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. No in-person events until 2 nd half of 2021, marketers say.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hubspot

OCTOBER 31, 2018

Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Facebook Removes 82 Pages, Groups, and Accounts in (Another) Coordinated Misinformation Campaign. Source: Facebook. Source: Apple.

Product 68

Product Amazon eCommerce Facebook 68

Marketing Insider Group

AUGUST 3, 2010

Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will they click on it to visit your offer/website/landing page? If someone signs up to follow your company on Twitter, when you tweet will that person see it? Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Customer Experience Matrix

FEBRUARY 21, 2013

The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.)

Buy 120

Buy Allocation Media Ad Exchange 120

Marketing Insider Group

APRIL 19, 2011

Inbound because of what you say, how you say it, and the value you provide will attract prospects to your website or landing pages. Is a sales person sharing content? Is a sales person sharing content? Or is the marketing person sharing the content? Get the role confusion? Sales people go for the close!

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You can call it ButterCRM Frosting for all I care. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Moz

DECEMBER 25, 2019

On-Page SEO for 2019 - Whiteboard Friday. On-page SEO has long been a favorite topic for y'all, and the top number-one winner, winner, chicken dinner post of 2019 reflects that loud and proud. In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO for 2019. Let's dive in. 57,404 reads.

Domain 53

Domain Best Practices Keywords SEO 53

Moz

OCTOBER 18, 2020

Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely. Taking existing pages on a business’ website and optimizing them for city, county, or state queries can have really great impacts on both local and organic results.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. What’s missing from the list is CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Convince & Convert

DECEMBER 29, 2010

Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. As part of my look back at the ~150 posts that appeared here this year, I sifted the top 10 that received the most page views. 5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs. No frills, no flourishes. Just thanks.

Social Media 127

Social Media Media Best Practices Buzz 127

ConvertKit

JANUARY 21, 2020

Oil on Linen, 2010 ©Kimberly Brooks. She believes deeply in what she calls “giving artists oxygen” – sharing space so all artists can thrive, something she did on a grand scale with her “First Person Artist” weekly column, then going on to found the Huffington Post Arts section which she grew to 20 million views per month.

Course 102

Course Landing Pages Eye-Tracking Class 102

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 7, 2005

« One-to-one lead generation for B2B companies | Main | Website Landing Pages impact Lead Generation results » Strategize to get more referral leads This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120