Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 31, 2010

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. Entice them to continue receiving regular communications from you by offering a free white paper or a special report.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Content Standard

SEPTEMBER 12, 2018

The term “vanity metrics” appeared in marketers’ vocabulary around 2010 , when teams realized web traffic, social media followers, and likes didn’t always affect revenue. Organic traffic: This is a great measurement to determine how well your keyword strategy and site optimization is working.

Impressions 62

Impressions Lead Ranking Lead Scoring CMO 62

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved. What is a reasonable conversion expectation from click to form fi. Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. .

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Keyword referral reports can be a fantastic asset for overcoming this obstacle.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. Relying on low-volume keyword phrases. Group Multiple Low-Volume Keywords.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 10, 2010

Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” You can find people who will argue SEO is dead but the bottom line is this: we all search for things using keywords. Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

The ROI Guy

MARCH 15, 2011

When asked, buyers categorized over 41% of sales professionals as “listening for keywords and then quickly diving into prepared pitches, without truly understanding the true business outcome that the buyer is seeking.” White papers can help provide ideas of what issues researchers see as important, but today, you need something more personal.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Hubspot

JULY 29, 2010

Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Free Download: 2010 Online Marketing Blueprint. image by: ExtraNoise ).

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Online Marketing Institute

NOVEMBER 8, 2010

Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. Others really only need the benefit of process driven or template level SEO.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! KEYWORD(s). M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->.

B to B 40

B to B Paid Content Social Media CMS Development 40

SmartBug Media

JANUARY 29, 2021

In the steps below, we go over web copywriting best practices, explaining how to prepare a copy deck, apply keyword research, and follow the word count guidance of your website wireframes or templates. Step 3: Incorporate Keywords. You should use keyword research to inform your copywriting. Break up text. “In

Copywriting 98

Copywriting Marketing Websites Design Template 98

Online Marketing Institute

JULY 31, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! KEYWORD(s). M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Get Engineers Can Sell white paper now.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Pick (Keyword) Fights You Can Win! And it seems fairly logical.

SEO 40

SEO SEM Paid Search Agency B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

DECEMBER 9, 2009

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Insight was gathered from notable figures and shaped into keyword-optimized blog posts for a special interview series. B2B target keyword glossaries must be more robust. out of 5) Loading.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40