Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

chiefmartech

DECEMBER 6, 2022

On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010. G2 provided data about the ratings for many of these products. Those are the categories where the marketing environment and customer expectations have had the most changes over the past decade.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. If you create consistently good content, and promote it vigorously, your blog should eventually succeed.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

MAY 26, 2022

Keep Your Website Updated. Because your website is so often the first impression for your prospective customers, it has to be effective. Your website is a digital space that you own and control, where you can showcase your products or services, share information about your business, and connect with customers.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Ambal's Amusings

JANUARY 7, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. Her website is Ten Ton Marketing. Blog CindyKing Twitter CindyKing. Blog Savvy B2B Marketing Twitter MicheleLinn. Her website is Linn Communications. Tips on writing white papers as tips. Michael Stelzner. " If not, kill it.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. The words you use and the way you communicate on your website is your brand speaking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

NOVEMBER 5, 2019

Marketing is viewed less as promotion and more as providing helpful guidance when you understand the needs and interests of your target buyer. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Mobile-friendly designs.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Lake One

MAY 23, 2019

These were typically promotional in the form of a forward, shameless sale, often designed to trigger an emotional response such as fear or anxiety to get you to take an action or make a purchase as soon as possible. LinkedIn , Facebook, and Twitter were all introduced to the world between 2002 and 2006. Websites/landing pages.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Online Marketing Institute

JANUARY 4, 2011

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. I try to follow commentators on Twitter and check out their blogs. It really creates a lasting impression. Being well prepared is key.

Blogger 40

Blogger Adsense Twitter Buzz 40

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Blog WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor. ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Work Management SME 100

Hubspot

JULY 12, 2010

The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months. Let's take a look at what Trust eMedia did to achieve its success.

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. This Special will expire on X Date. Sign up now to secure your discount!

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Content Standard

SEPTEMBER 20, 2016

In March of 2010, the Affordable Care Act (ACA) was signed into law. Meanwhile, any existing and useful information about the ACA resided on a number of.gov websites, meaning that if Anthem was going to rise above the noise, it would have to be more visible than the naysayers and more authoritative than the government.

Paid Content 40

Paid Content Trust Marketing Top of Funnel Work Management 40

Hubspot

AUGUST 2, 2010

HOW TO: Use Annotations to Promote Your Brand on YouTube. Referring Sites and Keywords. Twitter: Klout Score. His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. Automating such SEO tasks can propagate to most or all of an entire website, whether it’s 100 or 10,000 pages.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Owned content (website and blog). Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. However, Twitter temporarily blocked Google’s access in 2014, causing a backlash that resulted in Google announcing that they were changing their policy on social signals. Use Social Media to Promote Relevant Links.

Social Media 100

Social Media SEO Media Lead Scoring 100

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Follow her on Twitter.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

AUGUST 22, 2012

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Read on to learn about 9 different ways you can improve your website's ability to convert.

Optimization 28

Optimization Conversion Marketing Websites Landing Pages 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Blip.TV - Blip.TV Blog - Blog is a word that was created from two words: “web log.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. If you can include your keywords. You also want to build a following on your networks, whether it be your own Ning network or Twitter. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), The best 159 social websites by Populair. Or maybe it just hasn’t caught on. Social Media and Search Optimization Integration by SEO Wizardry.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28