Writing on the Web

NOVEMBER 2, 2010

5, 2010 at 5 p.m. Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Michael Martine’s Best Blog Traffic Tips.

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Blogger Tips Digg Traffic 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. 40% of Marketers plan to increase their budgets in 2010.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Michael Brenner Jun 3 2010 Great point Daniel. That’s true, definitely.

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B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

AUGUST 4, 2010

Are you still reporting out on Open Rate for your email marketing? Keyword Rank. Of all the metrics in use in online marketing, keyword rank is the one most fraught with danger. CEOs and marketers alike have lavished attention on keyword rank for years. Free Download: 2010 Online Marketing Blueprint.

Online Marketing 28

Online Marketing Open Rate Lead Scoring Lead Ranking 28

Hubspot

JULY 29, 2010

Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Writing on the Web

JULY 4, 2012

The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. Facebook tops Google for weekly traffic in the U.S. The more keyword rich your content is, the more likely it will be that Google will pick it up.

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Social Media Blogger Business Media 100

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

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Paid Content Ad Building Brand Identity Branding 143

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JULY 19, 2010

The Role of Keywords in Search Engine Optimization. Keywords are the search terms that people enter into search engines. Your rankings are based on the relevance of your page to those keywords, as well as your website's overall authority on the web. Warnings About Keyword Targeting. Don't Hurt Ranking for Other Keywords.

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Keywords Marketing Websites Lead Scoring Lead Ranking 28

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Kelly May 24 2010 Michael, I had fun reading your post.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. According to your definitions, I am “blogging for community&# and very interested in increasing my traffic.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. It will help to drive more traffic to your site where you could build a deeper relationship with them.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Each of the 27,000 companies that use the service had the same goal – to share their pitch.

Social Media 115

Social Media SEO Marketing Websites PR 115

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. The evolution of online marketing has proven that having a consistent brand convergence is essential.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Are All Leads Created Equal? Good leads. Quality leads.

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Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lovelyn´s last blog … Fiction Friday Reply lisa June 14, 2010 at 12:37 pm Lovelyn, I agree.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

APRIL 1, 2010

The videos aren’t annotated to drive traffic to Facebook. When I’m out having fun with friends or on vacation, I do love to take photos and post them to the Web immediately, but I find that it takes so long just to post one photo with the right title, caption, keywords, etc.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. Great idea you have there about leveraging offline assets to online.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. There’s no shortage of social media case study posts online these days. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in Web traffic and 3.2X

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. People dont want to get too caught up in building content for “onesy twosy” search traffic. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Online Marketing Institute

JANUARY 4, 2011

The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized. the traffic volumes are significant) 78. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Reply Debbie Hemley 2010 December 2 at 11:52 am Nice list!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 20, 2010

To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality. A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

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Social Media Media Stats Statistics 159

Hubspot

OCTOBER 19, 2010

Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Check out our Social Media Marketing Hub to get all the information you need to get started.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. The good news is that Inbound Marketing completely turns the tables on the old methods of marketing. If what you create is truly remarkable then the traffic will come to you.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Online Marketing Institute

DECEMBER 23, 2010

link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.]

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. Every year, their percentage would go up. Don't stop there.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. KEYWORD(s).

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

AUGUST 3, 2010

Optimizing for keywords that relate to your business model or the kinds of products you sell may also improve your website’s search ranking, which similarly generates an additional source of website traffic. In other words, ecommerce websites can benefit as much from inbound marketing strategies as other websites do.

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28