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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100
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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Convert PowerPoint presentations to Flash, or into YouTube videos?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. But keywords and backlinks are not the be-all and end-all. Keywords and backlinks are only one part of the SEO story.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. Last year alone, CPG online sales in the U.S. totaled $58.6