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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. What will 2010 bring?

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Eloqua Experience 2010

LeadSloth

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. The big news of this event is the launch of Eloqua 10.

Eloqua 100
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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Jigsaw- Data Cloud. 500 people have signed up for Jigsaw since the acquisition. Philanthropy was also a big topic.

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5 Outbound Calling Best Practices

Smashmouth Marketing

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Use them to work smarter. Just the tip of the iceberg here.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

There are so many tools out there how can you be sure that the tools you are using are effective and can work together. Now we can work back and figure out what is driving this interest. This is a great litmus test for how your sales driven marketing campaigns are working. This is where JigSaw comes in.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.